You can tell the people who have created some the latest Truth! ads grew up watching John Carpenter’s “The Thing,” which I remember as one of the scariest movies of all time.
The Truth! anti-smoking campaign got a lot of attention at this year’s MTV Video Music Awards for its puking unicorn ad. I actually found this ad pretty funny. This ad does a very witty take on various Internet memes to point out that “social smoking” and hookah smoking is a trap. You don’t just smoke a few cigarettes and then quit. It’s all still got nicotine and it’s all incredibly addictive. Today, you’re smoking a few cigs, tomorrow you’re smoking a pack a day. 30 years from now, you’ve failed to quit and now you have COPD or cancer.
Here is the “It’s a Trap!” ad:
However, over the past few months, I’ve seen an ever better ad campaign, that I know came from “The Thing” remake from about 1981. In these commercials, a really disgusting monster/giant spider attacks a teen or science teacher while someone explains how toxic and full of poisons it is.
As a bunch of teens scream and run away from it, the monster retreats into a pack of cigarettes. The point is, “if you really knew how scary cigarettes were, would you smoke them.”
Those commercials always reminded me of the damned head-crap scene from The Thing that completely freaked me out when I was about 17. This movie got panned reviews when it came out, but it’s now considered a cult horror classic with some of the most gruesome special effects imaginable for the day:
I love these commercials because kids love to be scared to this day and age. There aren’t as many horror movies geared to kids today as there were when I was a kid but it’s a great way to get the message through to kids that they can relate to — cigarette are scary. In a very gross and disgusting way. If you’ve ever watched someone die from COPD or cancer, it is very, very scary to see what it does to a person.