“Catmageddon” — The Truth Campaign’s latest cute campaign

Truth ad

You’ve probably no doubt by now seen the Truth Campaign’s newest Catmageddon commercial.

Basically, the point is — something that doesn’t get talked a lot, not even by me — that secondhand smoke is not only bad for smokers’ kids, it’s bad for their pets. No cats, no more cute cat videos on YouTube.

Several studies have shown that secondhand smoke can cause lung and other cancers in dogs, cats and other pets. According to the Truth Campaign ads, cats and dogs are twice as likely to develop cancer if their owners are smokers.

The Truth Campaign followed up the Catmageddon commercial with a commercial about secondhand smoke and dogs. The funniest commercial of them is all is about a bunch of cats that hold a wild party when their owner is away. That one is just on YouTube, I think. It’s too long of a commercial for TV.  I just had to post something just to get this longer commercial out there.

Just part of the Truth Campaign’s continuing creative take on trying to get the message across to young people about the dangers of smoking. It’s working; in fact it’s successful beyond everyone’s wildest dreams. Teen smoking has plummeted from 30 percent in the 1990s to less than 10 percent today (the rise of e-cigarettes have a lot to do with that, too.)

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