Tobacco use dropping in India

Great news, cigarette smoking in India has dropped dramatically in just one year because of that country’s new tough stance against tobacco.

According to this story from the Daily News and Analysis of India, the smoking rate among men has dropped from 57 percent in 2006 to 44.8 percent in 2016. That’s still a really high smoking rate, but that represents a 21 percent drop in 10 years.

Among women, the smoking rate has dropped from 10.8 percent to 6.8 percent during that same time period.

From the Daily News and Analysis:

“The NFHS 4 results offer some hope. I attribute this reduction to mainly to gutka ban and partly to increased awareness,” said Dr Pankaj Chaturvedi, Oncologist, Tata Memorial Hospital. The National Family Health Survey 2015-16 (NFHS-4), the fourth in the NFHS series, provides information on population, health and nutrition for India and each State and Union territory.

“The reduction in consumption is due to the tobacco control laws that the Government is implementing over the years and steps taken like 85 percent graphic health warnings, Smoke Free Rules and Gutka Ban,” Bhavna Mukhopadhyay, Chief Executive Voluntary Health Association of India, said.

“The government needs to implement evidence based tobacco control policies to reduce further tobacco consumption as (1 million) people die due to tobacco use every year (in India). There is also an urgent need for higher tobacco taxes, as taxes in India are very low particularly the beedis and hope in the new GST regime, this will be addressed,” Mukhopadhyay said.

An Indian anti-smoking ad

While the Indian smoking rate for men is still astonishingly high, the drop in smoking in India is important because as smoking rates have utterly collapsed in the West, Big Tobacco is looking increasingly at overseas markets to make up for the shrinking markets in North America and Europe. India with its 1 billion-plus people is absolutely in the crosshairs as the biggest potential market in the world (since China’s market is 99 percent state controlled).

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