All posts by Pepe Lepew

Tobacco companies must place full-page ads admitting they lied

Guilty-Dogs-Of-2013-Hilarious-Dog-Video-Compilation

Interesting and to me surprising story.

This week, several tobacco companies — RJ Reynolds, Altria (Philip Morris) — agreed with the Justice Department to print “corrective statements” in major newspapers around the U.S. admitting that they lied for many years about the health effects of smoking.

These full-page ads will appear in the Sunday editions of 35 newspapers. In addition, the tobacco companies have to post articles on the newspapers’ websites and on their own websites admitting their lies. On top of that, there will be television commercials as well.

A long way from the early 1990s, when tobacco executives testifying before Congress continued to claim that nicotine wasn’t addictive and that there was no proof smoking caused lung cancer (Yup, they kept claiming this right into the ’90s.)

This agreement is part of a 15-year-long racketeering case being pursued by the Justice Department against the tobacco industry.

The five lies the industry will be forced to publicly admit:

The five corrective statements will address the companies’ deceptions regarding 1) the health effects of smoking; 2) the addictiveness of smoking and nicotine; 3) the false advertising of low-tar and light cigarettes as less harmful than regular cigarettes; 4) the designing of cigarettes to enhance the delivery of nicotine; and 5) the health effects of secondhand smoke.

Oh, No. 5 is a hoot. Reminds me all the old arguments I’ve had with smokers’ right’s nuts that secondhand smoke is completely harmless. Dave Hitt, FORCES, the Heartland Institute will not be happy with these full-page ads.

I mean does this make any difference? It won’t undo the damage done and bring people back to life. But, I think it’s important that these lies are exposed once and for all (and I’m serious, there are still people to this day arguing that secondhand smoke is harmless). It’s all about maintaining the legacy of the “cigarette century,” a century in which untold millions died from their tobacco addiction, and the industry’s cover-up of that holocaust. Ultimately, that’s how we will win.

 

What? — Oh you cannot be serious — Santa used to sell e-cigs

2013_12_17_santa_01

I take back everything even remotely uncritical I might have said about e-cigs in previous posts. Watch these guys and watch their advertising.

This is really despicable. I mean, c’mon, really? A billboard in Florida advertising e-cigs using Santa as an icon to sell their product.

Santa hasn’t been used to sell cigarettes for more than 50 years. Even the tobacco industry, in all its venality, eventually realized that was just simply too evil.

But, some e-cig company didn’t see a problem with it. And this isn’t from 1955, this is from last month.

I’m reminded of the sexy ads used to sell e-cigs, especially the ones with Stephen Dorff. I mentioned a few days ago e-cig companies are using the same techniques that cigarette companies used for 100 years to sell their products — trying to make their products look sexy, suave and sophisticated. Now, whoever came up with this brainstorm just looks like an idiot, like the people who used babies and Santa Claus to sell cigarettes 60 years ago.

Starting over at the Lounge

newday

As you may have noticed, it’s a brand new Party Lounge. Had issues with WordPress.com over links I had posted to commercial sites. The biggest issue I had was the lack of communication and response from them — and that’s not the first time we have had issues with lack of response and communication from WordPress. So far I have been impressed with the communication here with my new hosts.

So, the Lounge looks a little different, but all the old content was saved. You might see the site go through some changes as we experiment with different themes to make it look nice. Thanks for your patience.

 

2013 — The Year of the E-Cig

stephen-dorff-blu-e-cigs

You’ve seen the ads, we’ve all seen them. They’re almost ubiquitous on TV and in magazines.

One publication called 2013 the “Year of the E-cigs.” E-cigs are expected to seriously take off in 2014.

I can type “e-cig” into Google or into the Tobacco.org database and I will literally get hundreds of hits. You can find hundreds upon hundreds of articles about e-cigs all over the Internet. It reminds me of Googling “smoking ban” five years ago.

Here’s a sampling of articles I found.

France will regulate e-cigs as tobacco products.

E-cig industry booming.

2014 expected to be a huge year for e-cigs.

E-cigs booming, government rushing to regulate them.

Philip Morris getting involved in e-cig business.

I see them on sale now at every mini-mart I walk into. Two years ago, you never saw them for sale anywhere. E-cigs became a billion dollar industry in 2013, and the tobacco companies are jumping on board to get a piece of the pie (until now, mostly smaller companies made this things.) Blu, the biggest e-cig company out there was bought by Lorillard last year (Lorillard makes Newport cigarettes which are heavily marketed to African-Americans.)

But, what does it mean? And what are e-cigs, exactly?

ecig

E-cigs are not fully understood by a lot of people, but more people are learning. I related a story the other day about when Montana’s smoking ban went into effect, the state issued a ruling saying e-cigs were banned, too. After the state was given more information about what e-cigs were, the state quickly lifted that ban. It was obvious that state officials weren’t even sure what they were.

Here’s the deal, e-cigs are not literally an electronic cigarette. A better definition is that they are a battery-powered nicotine delivery system. Essentially the user gets a little jolt of nicotine-laced steam. They don’t have any smell, they don’t irritate the eyes. I’ve tried them. There is no flavour. You just get a jolt, like a cup of coffee.

Is this a bad thing? A good thing? I’m honestly on the fence here.

blu-cigs

Honestly, on some levels, I don’t see a difference between e-cigs and nicotine patches. The person is getting a jolt of nicotine, but not the 1,000 other carcinogens and toxins contained in real cigarettes. There isn’t the benzene, formaldehyde, Polonium-210, toluene, acetone, cyanide and arsenic  as found in tobacco.

[EDIT: Someone pointed out to me after reading this that some studies have shown there ARE some of these carcinogens found in e-cig vapour such as formaldehyde and toluene, etc., and that the vapour is not “pure” nicotine. I was not aware of these studies. The amount of these carcinogens is vastly lower than what is found in cigarettes. One study showed 9-450 times lower.]

But, what there is is nicotine. Nicotine itself is not well understood, either. It’s actually not the ingredient in cigarettes that gives people lung cancer (a lot of people believe it is.). Nicotine all by itself isn’t that bad for you, other than it’s not good for your blood pressure.

It isn’t that bad for you except for one devilish trait. It is incredibly addictive, possibly ounce for ounce the most physically addictive substance on the planet. Like heroin and cocaine, it’s an alkaloid that triggers an incredibly powerful addiction response. That’s the evil of nicotine. It physically addicts people to a product that is incredibly toxic and poisonous.

So, when a smoker puffs on an e-cig, they’re satisfying that nicotine addiction, similar to a nicotine patch, without all the other poisons. Is this a good thing? I don’t know. I don’t have a problem with nicotine patches. I would prefer people use patches or e-cigs than Chantix as a way to quit tobacco because of Chantix’s side effects of causing depression and suicide.

But one of the way nicotine patches work is through a regimen of lowering the dose of nicotine until the person can go “cold turkey.” The down side of e-cigs is sure, there’s not the same level of toluene and benzene, but you’re still feeding that addiction. And ultimately, if you want to break away from cigarettes, you have to break away from the nicotine.

In talking to people who use e-cigs, I’ve gotten mixed feedback. A lot of people use them so they can get their little jolts of nicotine when they go out because they’re no longer allowed to smoke anywhere. Some people have told me they helped them quit smoking, but most people told they don’t really help. Because they’re tasteless, they don’t satisfy the urge to smoke.

So, I remain on the fence. I simply cannot develop a strong opinion pro or con — though I detest the “sexy” advertising Blu is using to sell its product — using the same ad techniques that the tobacco industry has used for years to make their products look sexy and sophisticated. They might help some people quit smoking, but it appears, at least anecdotally, they aren’t that effective as a quitting tool. They aren’t as toxic as cigarettes, but they keep the nicotine addict addicted to nicotine. I know this, they aren’t going away, not anytime soon.