Category Archives: FDA

Big Tobacco getting into the e-cigarette business — a good thing or a bad thing?

Photo Credit: Goodluz / Shutterstock
Photo Credit: Goodluz / Shutterstock

Here is a story from Alternet about how Big Tobacco companies are buying into the e-cigarette business. This began a couple of years ago when Lorillard (Newport Cigarettes) bought Blu E-Cigs, the biggest e-cig company out there. RJR owns an e-cig brand called Vuse.

The article correctly points out that there are no rules or regulations controlling marketing of e-cigs to minors, which is a major concern to me and other anti-tobacco advocates. E-cig companies have been pretty aggressive in using the exact same techniques to market their products as the tobacco companies used to market cigarettes 30 and 40 years ago.

This is a fairly scathing article from Alternet, and based on my research into e-cigs, I see some of the points they are making (I totally agree with the article’s points about the dangers of no control over e-cig marketing), but don’t entirely agree with all of them, suggesting that e-cigs are nearly or virtually as bad as cigarettes. A number of commenters (and e-cig proponents) are taking Alternet to task for the article.

Let me make it clear — again — I am not an e-cig proponent. BUT, I have read and heard enough anecdotal evidence to accept that they may help SOME people quit smoking. And while e-cigs are not entirely harmless, nor are they anywhere nearly as toxic as cigarettes.  Do, I think they should be regulated? Absolutely. The FDA is doing this and importantly, is banning sales to minors. Do I think their marketing should be regulated? Absolutely. The FDA is NOT doing this, but should. Do I think they need to be banned? No, I’m not on board with that yet.

The article decries that Big Tobacco is getting into the e-cig business. I don’t see this as either a bad thing or a good thing. I see it as an inevitable thing.

Big Tobacco has lost billions in sales in the U.S. and the rest of the West in the past 25 years as smoking rates have plummeted, and lately smoking rates among young people, which had stubbornly refused to drop, finally starting dropping dramatically about four or five years ago.

Big Tobacco is a lot of things, evil, venal, amoral, etc., but it isn’t stupid. The execs see the future, and the future is, cigarette sales in the West will never remotely approach where they were 30 years ago, and will continue to decline. So, what are they doing? Diversifying. Into e-cigs. It’s capitalism, love it or hate it.

 

FDA will ban e-cigarette sales to minors

These 13-year-olds legally bought their e-cigs (OK, they're from the UK, but you get the point)
These 13-year-olds legally bought their e-cigs (OK, they’re from the UK, but you get the point). No more e-cig sales to minors in the U.S.

Well, this came a lot faster than I expected. I expected the announcement next week.

As fully expected, the Food and Drug Administration today announced that it intends to ban the sales of e-cigarettes to minors. The sales ban is part of a series of e-cigarette regulations proposed by the FDA. The regulations will be finalized after a 75-day comment period, but I expect few changes.

Here is one story from NBC and here is another. Here is a CNN story.

Here’s the upshot of the new regulations.

The big one. No more e-cig sales to minors under the age of 18. This is really important. Because e-cigs have been completely unregulated, “vaping” has become more and more popular with kids, because frankly, it’s a lot less hassle for kids to get their hands on a e-cigs rather than cigarettes. According to the CDC, the percentage of kids under 18 using e-cigs double from around 5 percent in 2011 to around 10 percent in 2012. That’s alarming. I’m guessing that number is approaching 20 percent today.

While e-cigs may not be as toxic as cigarettes, they still contain nicotine, which is incredibly addictive, so c-cigs, when used by kids as a substitute for cigarettes, are addicting kids to nicotine. E-cigs might be fine for someone trying to quit smoking, but not for some 16-year-old to use instead of tobacco.

Other new regulations are no more free samples, a ban on vending machine sales in any business open to minors, a mandated disclosure of all ingredients in e-cigs and a mandated warning label that nicotine is physically addictive.

The one disappointment to me is there are no proposed restrictions on e-cigarette advertising. I think the advertising has been fairly out of control similar to what was going on with cigarettes 30 years ago. E-cigs are being made to look cool and sexy to kids, and there have even been e-cigs ads using women’s panties and Santa Claus.

Campaign for Tobacco Free Kids issued  a statement with understandably mixed sentiments, taking the FDA to task for taking so long to develop these regs (three years) and urging them to address marketing to kids in the future. However, CTFK is pleased that there is a ban for sales to kids.

However, I also acknowledge that restrictions on advertising may have run into some First Amendment issues. Perhaps the FDA didn’t want to deal with the headaches of First Amendment lawsuits. The FDA CAN enforce advertising restrictions for tobacco products because the tobacco companies agreed to those restrictions in the 1998 Master Settlement Agreement. In that agreement, Big Tobacco agreed to not use cartoon characters (like Joe Camel … or Santa Claus, etc.) to promote its products. I honestly do not know how much power they have to restrict marketing of e-cigs.

Anyway, like I said, the big one is ending the sales of e-cigs to minors. That crap had to be cracked down on. We don’t need a new generation of nicotine addicts being created, no matter what the delivery system. The other big fear I have with e-cigs being sold to kids, and I wonder how often this has happened, is kids getting the bright idea to directly use the liquid nicotine that comes in vials along with the e-cigs. Seriously, I could just see 13- and 14-year-olds trying that. That liquid nicotine in its concentrated form is highly poisonous and powerful.

 

 

FDA to issue regulations on e-cigarettes sometime next week

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NBC News image

I feel lately like I am writing more articles on e-cigs than cigarettes lately, but most of the articles I’ve seen on tobacco-related issues have been about e-cigs during the past six months. I’d hate for the Lounge to become a site about e-cigs rather than tobacco (especially since WordPress assumed that I was advertising e-cigs on my blog.).

Anyway, hopefuly the frenzy of coverage over e-cigs will die down a bit later this year as the Food and Drug Administration will be issuing regulations over the sales and marketing of e-cigs. The FDA, which has been taking its time working on these rules, ultimately has control over e-cigs because the FDA was given control several years ago to nicotine — the main ingredient of e-cigs.

I think two issues are paramount here 1) Ban e-cig sales to minors and 2) Control e-cig advertising the same way tobacco advertising is controlled. These are the two biggest problems I see with e-cigs … that in most states, it is legal for kids to buy them and use them, and e-cig companies have been downright brazen in marketing e-cigs to kids. (And the FDA can control e-cig advertising because of the nicotine. I know it sounds like a First Amendment issue, but this issue has already been settled with tobacco products.)

Maybe e-cigs serve some purpose in helping some people quit cigarettes, but, unfortunately, “vaping” has also become hip and cool for teenagers; one of the reasons why is because kids can legally buy and use e-cigs, but it’s a bigger hassle for them to get their hands on cigarettes. That stuff needs to be cracked down on, because kids are still becoming addicted to nicotine, it’s just a different nicotine delivery system then cigarettes or chew.

Anyway, I will be waiting for the news next week when the FDA makes its announcement and hopefully comes up with some common-sense rules for these issues.

 

Bidis, what the hell are they? And why did the FDA just ban them?

bidis

The FDA just took its first action to actually ban a tobacco product — bidis.

I have to be honest, never heard of ’em before.  The FDA last week banned Sutra Bidis Red, Sutra Bidis Menthol, Sutra Bidis Red Cone and Sutra Bidis Menthol Cone. It’s the first substantive action the FDA has taken against a tobacco product since Obama signed legislation giving the agency expanded power over tobacco back in 2009.

What is a bidi? According to the Centers for Disease Control, they are:

… thin, hand rolled cigarettes that are made mostly in India and other Southeast Asian countries. The tobacco is wrapped in a tendu or temburni leaf, and tied with a colorful string. They come in flavors like chocolate, cherry or mango or may be unflavored. They have a higher amount of nicotine and tar and produce more carbon monoxide than traditional cigarettes.

That 2009 law banned candy-flavoured cigarettes (but not candy-flavoured cigars), because studies showed that 35 percent of teens start smoking cigarettes by first smoking candy-flavoured cigarettes.

So, not only do bidis have candy flavourings, they also have a higher level of nicotine, tar and carbon monoxide than traditional cigarettes.

Federal judge finds graphic cigarette warnings unconstitutional

french cigarettesNot surprising since the same judge a few weeks ago slapped an injunction on these cigarette labels.

Washington Post story. New York Times story.

Judge Richard J. Leon ruled this week that graphic warnings on cigarette packs violate the First Amendment, because, essentially, they go too far in forcing tobacco companies to advertise something against their will that goes against their own self-interests (Basically, there is a judicial precedent that as part of the First Amendment you can’t be forced to say something you don’t want to say. The government can require written labels on cigarette packs, but graphic images go too far in provoking an emotional reaction against the tobacco companies’ own product, the judge ruled.)

“The government’s interest in advocating a message cannot and does not outweigh plaintiff’s First Amendment right to not be the government’s messenger,” Judge Leon wrote.

australia plain packaging

This is a bummer, but after the injunction, I wasn’t very optimistic. The Justice Department and Obama administration can appeal the decision (They’ve already appealed the injunction, which was imposed late last year. I guess that appeal is moot now). It would first go to a Circuit Court of Appeals, but I expect it would eventually go before the U.S. Supreme Court, and with the incredibly pro-corporate judges on the Supreme Court, I’m not optimistic this ruling would get overturned.

Again, a bummer. Most of the countries in the West require these graphic images on cigarette packs, but in the U.S., it appears the tobacco companies will squirm out of it. Unfortunately, for the moment, the First Amendment seems to be on the tobacco companies’ side.

 

Australian Senate passes plain cigarette package law

australia plain packaging

(Thanks to Classical Gas for the scoop on this story!)

Australia is attempting to force cigarette companies in that country to have utterly, entirely plain cigarette packages, with no artwork, no logos, no graphics whatsoever, except for graphic images of lung cancer and other diseases caused by cigarette smoking.

The Australian Senate passed a bill to require the plain packages. The Australian House is expected to approve the bill, as well, requiring plain packaging by next year. Tobacco companies are expected to file lawsuits. New Zealand is considering similar legislation.

In the U.S., these graphic warnings have been put on hold. A U.S. District Court judge issued an injunction stopping the FDA from requiring graphic warnings, saying they violated tobacco companies’ First Amendment rights by forcing them to advocate for something they didn’t want to advocate.

French cigaratte pack

Someone showed me a pack of French cigarettes the other day with a pretty gross graphic warning of a rotting mouth. Their point was smokers really aren’t going to pay attention. My attitude is the vast majority of smokers probably don’t care about the warnings — I mean if they’re smoking, they’re probably already addicted to the nicotine. But, maybe, maybe, maybe, just maybe, it will put an inkling in a few smokers’ minds that, “Wow, I really need to quit,” and maybe, maybe, maybe, it will discourage some kids from beginning. Who knows? I can hear the nanny-state argument on this one.

Big Tobacco sues U.S. government over warning labels as being too “depressing”

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File this one under, “you have to be absolutely shitting me.”

Five Big Tobacco companies, led by (cue shock) R.J. Reynolds, the sleaziest of the sleaze Big Tobacco companies, filed suit against the Food and Drug Administration over graphic warning labels being required by the agency.

Get this, the complaint claims the labels would make their customers, i.e., smokers, “depressed, discouraged and afraid” to buy their products.

Oy.

That’s the FUCKING point! To DISCOURAGE and make people AFRAID to use the product.

cigarette-warning-labels.jpg&q=80&MaxW=320

Arrrrrggghhhhhhh!!!!!!!! Must …. avoid … kicking …. cat…..

These warning labels are all part of legislation signed into law in 2009 that gave the FDA regulatory authority over Big Tobacco. These same kinds of graphic warnings have been implemented in Great Britain, Canada and Australia (and they’ve been controversial in those places, as well.)

Altria, i.e. Philip Morris, as usual likes to play nice and has not joined this litigation. With 60 percent of the cigarette market cornered, Philip Morris doesn’t need to jump into these frivolous suits (and Philip Morris actually helped write that 2009 law to begin with, which is weird, because if their competitors can no longer advertise, they can cling on to that 60 percent market share much more easily.).

warning label child

These images, which will be unveiled a year from now, include sickly children, people dying of cancer and diseased gums and lungs. These kinds of images have been on cigarette packs in Commonwealth countries for a few months now.

FDA panel suggests banning menthol

An advisory panel at the Food and Drug Administration gave its suggestion last week to the agency that menthol in cigarettes should be banned.

newport

The FDA has been wrangling with the menthol issue for over a year. About a year ago, after being given regulatory control over tobacco products, the FDA immediately banned candy flavouring for tobacco, because it was believed this made tobacco more appealing to teens.

Menthol is a bit tougher nut to crack, because menthol cigarettes and menthol chew have been around for decades and represent roughly 30 percent of the tobacco market. Hell, it was all my dad smoked. It’s a flavouring, just like orange or strawberry, but it’s also a big part of the cigarette market and in fact one relatively large tobacco company — Lollilard — gets most of its profits from menthol cigarettes (Newport is a Lollilard brand). For some reason, a much higher percentage of blacks smoke menthols than whites, and a lot of menthol cigarette advertising is directed at black smokers. If menthol is banned, I could see it putting Lollilard out of business. They the third biggest company of the Big Three — Altria (Phillip Morris), RJ Reynolds being No.1 and No. 2 respectively.

kool

Well, this panel came out and said it should be banned, because menthol, like candy-flavourings, has the effect of making cigarettes more appealing to teens and kids. Menthol itself does not increase the risk of lung cancer or other diseases caused by smoking. It just makes cigarettes more enticing to kids.

The FDA is supposed to make a final decision later this year.

RJ Reynolds, Lollilard suing the FDA over menthol? Really?

Don’t these douchebags ever get sick of being in court? Or are they in court so often they just see it as a normal way of life?

Oh, this is too rich. RJ Reynolds and Lollilard, which are usually the defendants have actually filed suit against the Federal Drug Administration over its tobacco policy advisory board.

The two tobacco giants are claiming that the advisory panel is biased against the tobacco industry and that several members have conflicts of interest.

One of the items the panel is chewing over is whether or not to recommend if menthol should be banned in cigarettes. Menthol is a continuing source of controversy in tobacco control. The FDA after it was granted regulatory authority over tobacco in 2010 quickly banned “candy-flavoured” cigarettes, but ignored menthol, well, because menthol has been around for a long time and is a huge part of the tobacco market. Lollilard’s No. 1 product, Newport, is a menthol brand. Newport brings in 90 percent of Lollilard’s revenues. It’s also the No. 1 type of cigarette for black smokers.

The suit was filed in United States District Court in Washington, D.C. According to the New York Times, the cigarette makers claim that three members of the panel — “Dr. Neal L. Benowitz, Dr. Jack E. Henningfield and Dr. Jonathan M. Samet — have received tens of thousands of dollars as expert witnesses in litigation against cigarette makers and as advisers to pharmaceutical companies that make smoking cessation products. They are all university professors, researchers and national experts in the antismoking movement.”

Phillip Morris made a similar complaint last year that was dismissed.

FDA proposing new anti-tobacco packaging … for tobacco products

UK graphic cigarette packaging

The Federal Drug Administration last month came up with a proposed rule for new — and occasionally highly graphic — packaging for cigarette packs. These graphic warnings are required by the new FDA Tobacco Control Act signed into law by Barack Obama.

Canadian cigarette pack

The Brits and Canadians are way ahead of the U.S. on these graphic images, which have been shown to be effective in discouraging smoking. The UK has gone especially over the top with some of its graphics. Ugh. Some of these look like they could come right out of “Planet Terror.”

 

The FDA is supposed to make its final ruling on new cigarette packaging by June 2011. Here’s an example of some of the images they are looking at:

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