{"id":1106,"date":"2013-06-05T15:38:44","date_gmt":"2013-06-05T21:38:44","guid":{"rendered":"http:\/\/theloungeisback.wordpress.com\/?p=1106"},"modified":"2014-01-12T07:19:56","modified_gmt":"2014-01-12T07:19:56","slug":"sexy-e-cigarette-advertising","status":"publish","type":"post","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1106","title":{"rendered":"Sexy e-cigarette advertising"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/blu-cig-e-cigarette-ad-2.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1689\" data-permalink=\"https:\/\/pepesnonsmokingpartytimelounge.com\/?attachment_id=1689\" data-orig-file=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/blu-cig-e-cigarette-ad-2.jpg?fit=590%2C126&amp;ssl=1\" data-orig-size=\"590,126\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"blu-cig-e-cigarette-ad (2)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/blu-cig-e-cigarette-ad-2.jpg?fit=474%2C101&amp;ssl=1\" class=\"alignleft size-full wp-image-1689\" alt=\"blu-cig-e-cigarette-ad (2)\" src=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/blu-cig-e-cigarette-ad-2.jpg?resize=474%2C101&#038;ssl=1\" width=\"474\" height=\"101\" srcset=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/blu-cig-e-cigarette-ad-2.jpg?w=590&amp;ssl=1 590w, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/blu-cig-e-cigarette-ad-2.jpg?resize=300%2C64&amp;ssl=1 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<p>I noticed this beginning a couple of months ago &#8212; a sexy new ad campaign for an e-cigarette called Blu.<\/p>\n<p>I first saw an ad on TV and was shocked to see a cigarette ad on TV, then realized it was for an e-cigarette. However, it was using the same techniques used in old cigarette ads &#8212; hip, young, sexy people using their product looking cool.<\/p>\n<p>The TV ad features B-movie actor Stephen Dorff (remember him as the evil vampire in &#8220;Blade?&#8221;) talking about how e-cigs have freed him from being a &#8220;human ashtray&#8221; and allows him to &#8220;enjoy smoking without infecting the people around me.&#8221;<\/p>\n<p>&#8220;C&#8217;mon, rise from the ashes,&#8221; Dorff concludes.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"474\" height=\"267\" src=\"https:\/\/www.youtube.com\/embed\/VZishwAt_RM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>You&#8217;ve probably seen Dorff in a bunch of magazine ads. Sports Illustrated and many other magazines have them every week. Cool, sexy-looking, using retro B&amp;W photography (with the Blu e-cig standing out in blue). This Business Insider <a href=\"http:\/\/www.businessinsider.com\/fixing-e-cigarettes-ads-2012-12\">article<\/a> is pretty critical of the whole campaign for employing ancient cigarette advertising techniques.<\/p>\n<p>Here&#8217; is Joe Rogan&#8217;s really funny take on the Dorff commercial, mashing it up with a really bad Brad Pitt Chanel No. 5 ad to create the &#8220;douchiest ad ever.&#8221;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"474\" height=\"267\" src=\"https:\/\/www.youtube.com\/embed\/kmIwTLLDj1I?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The Blu commercials are very careful not to tout their product as an aid to quitting smoking. They&#8217;re more about how to avoid smoking. E-cigs don&#8217;t have a good reputation for helping people quit. Every single person I&#8217;ve ever talked to who has used them has told me they were no help at all. (If you don&#8217;t know much about e-cigs, they&#8217;re not cigarettes at all, they give the user a little jolt of nicotine-laced steam to curb their nicotine cravings. Relatively harmless and totally harmless to people nearby.)<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"https:\/\/i0.wp.com\/static2.businessinsider.com\/image\/50be4d52eab8eaf03d000008-590-269\/blu-cig-e-cigarette-ad.jpg?resize=455%2C207\" width=\"455\" height=\"207\" \/><\/p>\n<p>What I noticed is that Blu and other e-cig companies are using techniques mastered by cigarette companies &#8212; make their product appear sexy by using young, smart-looking sexy people to promote the product.<\/p>\n<p>Check it out. 1970s-era cigarette ad:<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1500\" data-permalink=\"https:\/\/pepesnonsmokingpartytimelounge.com\/?attachment_id=1500\" data-orig-file=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?fit=1536%2C2027&amp;ssl=1\" data-orig-size=\"1536,2027\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"o-CIGARETTE-AD-facebook\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?fit=378%2C500&amp;ssl=1\" class=\"alignnone size-medium wp-image-1500\" alt=\"o-CIGARETTE-AD-facebook\" src=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?resize=227%2C300&#038;ssl=1\" width=\"227\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?resize=227%2C300&amp;ssl=1 227w, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?resize=775%2C1024&amp;ssl=1 775w, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?w=948&amp;ssl=1 948w, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?w=1422&amp;ssl=1 1422w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/><\/a><\/p>\n<p>Now, e-cig ads from a company called Ever Smoke<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"https:\/\/i0.wp.com\/static5.businessinsider.com\/image\/50be4fdf6bb3f72c38000001-590-153\/south-beach-smoke-e-cigarette.jpg?resize=474%2C123\" width=\"474\" height=\"123\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"https:\/\/i0.wp.com\/static4.businessinsider.com\/image\/50be5038ecad04074f000029-590-149\/eversmoke-e-cigarette-ad.jpg?resize=474%2C120\" width=\"474\" height=\"120\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I noticed this beginning a couple of months ago &#8212; a sexy new ad campaign for an e-cigarette called Blu. I first saw an ad on TV and was shocked to see a cigarette ad on TV, then realized it was for an e-cigarette. However, it was using the same techniques used in old cigarette &hellip; <a href=\"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1106\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Sexy e-cigarette advertising<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[21,57,1],"tags":[621,591],"class_list":["post-1106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cigarettes","category-smoking-2","category-uncategorized","tag-blu","tag-e-cigarettes"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/06\/o-CIGARETTE-AD-facebook.jpg?fit=1536%2C2027&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hpEa-hQ","jetpack-related-posts":[{"id":2647,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2647","url_meta":{"origin":1106,"position":0},"title":"Edgy, racy, sexy ad for e-cigs &#8230; Blu E-cigs will make you as cool as a racecar driver &#8230; or Joe Camel","author":"Pepe Lepew","date":"November 15, 2014","format":false,"excerpt":"OK, I am literally sending an email to the FDA about this new Blu E-cigarette ad. Man, this ad annoyed me the first time I saw it about a week ago, and it's still bugging me. It's with our longtime Blu spokesman -- washed-up actor Stephen Dorff, advertising a new\u2026","rel":"","context":"In &quot;Blu&quot;","block_context":{"text":"Blu","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=95"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/11\/joe-camel-stephen-dorff-race-car-driver.jpg?fit=453%2C251&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2020,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2020","url_meta":{"origin":1106,"position":1},"title":"Sen. Chuck Shumer calls for ban on e-cigarette advertising to minors","author":"Pepe Lepew","date":"March 14, 2014","format":false,"excerpt":"This is interesting ... and becoming a bigger and bigger thorn with e-cigs -- e-cigarette advertising. (thanks to Haruko for this link) Sen. Chuck Shumer, D-N.Y., has called on the Federal Trade Commission to ban e-cig advertising to minors. Currently, unlike cigarettes, there are NO advertising guidelines in place for\u2026","rel":"","context":"In &quot;cigarette advertising&quot;","block_context":{"text":"cigarette advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=17"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1954,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1954","url_meta":{"origin":1106,"position":2},"title":"Are e-cigs controversial because they look like cigarettes?","author":"Pepe Lepew","date":"February 23, 2014","format":false,"excerpt":"That's the question raised by National Public Radio columnist Alva Noe. It's an interesting point he makes. If e-cigarettes looked like a medical inhaler, would anyone care about them being used in public? The controversy surrounding these devices is fueled by these facts about look and feel. If they looked\u2026","rel":"","context":"In &quot;e-cigarettes&quot;","block_context":{"text":"e-cigarettes","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=21"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/02\/ecig2.jpg?fit=1120%2C745&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/02\/ecig2.jpg?fit=1120%2C745&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/02\/ecig2.jpg?fit=1120%2C745&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/02\/ecig2.jpg?fit=1120%2C745&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/02\/ecig2.jpg?fit=1120%2C745&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2191,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2191","url_meta":{"origin":1106,"position":3},"title":"Great article comparing today&#8217;s e-cig ads to vintage cigarette ads","author":"Pepe Lepew","date":"May 2, 2014","format":false,"excerpt":"This is a point I've been making for weeks now. E-cig companies are making their ads almost identical to cigarette ads from 40 and 50 years ago, using sex and sophistication to sell their products. Business Insider came up with a feature showing the amazing similarity between today's e-cig ads\u2026","rel":"","context":"In &quot;E-cig advertising&quot;","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2187,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2187","url_meta":{"origin":1106,"position":4},"title":"Legacy puts out scathing report on e-cigarette marketing to kids","author":"Pepe Lepew","date":"May 2, 2014","format":false,"excerpt":"Good. Apply the pressure to the FDA to crack down on e-cigarette advertising aimed at teens. The Legacy Project\u00a0put out a no-nonsense report\u00a0this week taking the e-cigarette industry to task for pretty blatantly marketing e-cigs to kids. I will quote from Legacy directly here: Key findings include: Use and Awareness\u2026","rel":"","context":"In &quot;E-cig advertising&quot;","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"article-2413447-1BA56A19000005DC-614_634x486","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/article-2413447-1BA56A19000005DC-614_634x486-300x229.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1973,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1973","url_meta":{"origin":1106,"position":5},"title":"A really kind of despicable ad from Blu e-cigs","author":"Pepe Lepew","date":"February 27, 2014","format":false,"excerpt":"From the category of \"Are you kidding me???\" Blu e-cigs (owned by Lorillard tobacco) is pulling out all the stops lately using the same ad techniques cigarette companies used. I try to stay on the fence on e-cigs, because they might help some people quit smoking, but when I see\u00a0ads\u2026","rel":"","context":"In &quot;Blu&quot;","block_context":{"text":"Blu","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=95"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/Ecig_R3_M1.jpg?fit=550%2C300&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/Ecig_R3_M1.jpg?fit=550%2C300&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/Ecig_R3_M1.jpg?fit=550%2C300&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/1106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1106"}],"version-history":[{"count":7,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/1106\/revisions"}],"predecessor-version":[{"id":1691,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/1106\/revisions\/1691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/media\/1500"}],"wp:attachment":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}