{"id":1973,"date":"2014-02-27T18:36:32","date_gmt":"2014-02-27T18:36:32","guid":{"rendered":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1973"},"modified":"2015-05-03T00:31:50","modified_gmt":"2015-05-03T00:31:50","slug":"a-really-kind-of-despicable-ad-from-blu-e-cigs","status":"publish","type":"post","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1973","title":{"rendered":"A really kind of despicable ad from Blu e-cigs"},"content":{"rendered":"

\"e-cig<\/a><\/p>\n

From the category of “Are you kidding me???”<\/p>\n

Blu e-cigs (owned by Lorillard tobacco) is pulling out all the stops lately using the same ad techniques cigarette companies used.<\/span><\/p>\n

I try to stay on the fence on e-cigs, because they might help some people quit smoking, but when I see\u00a0ads like this<\/a>, I feel less and less inclined to defend them. They’re stealing the 1960s tobacco industry playbook. One of the biggest problems I have with e-cigs, and one of the reasons I don’t fully trust them or their manufacturers, is they keep relying on advertising trying to make their product look sexy and dangerous.<\/p>\n

This ad appeared in the Sports Illustrated swimsuit edition. It’s not even remotely subtle, fairly blatantly using sex to try and sell their products. I would find it funny, but teenaged use of Blu e-cigarettes has more than doubled, according to the CDC. Hey, get kids those kids addicted to nicotine early. You want to get into a girl’s panties? Look sexy by using e-cigs.<\/p>\n

Bad move, Blu. Too blatant. Too … creepy. It’s this kind of advertising that is going to help get e-cigs regulated.<\/p>\n","protected":false},"excerpt":{"rendered":"

From the category of “Are you kidding me???” Blu e-cigs (owned by Lorillard tobacco) is pulling out all the stops lately using the same ad techniques cigarette companies used. I try to stay on the fence on e-cigs, because they might help some people quit smoking, but when I see\u00a0ads like this, I feel less … Continue reading A really kind of despicable ad from Blu e-cigs<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[95,17,240,239],"tags":[203,621,591,592],"class_list":["post-1973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blu","category-cigarette-advertising","category-e-cig-advertising","category-lorillard","tag-advertising","tag-blu","tag-e-cigarettes","tag-e-cigs"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/Ecig_R3_M1.jpg?fit=550%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hpEa-vP","jetpack-related-posts":[{"id":2020,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2020","url_meta":{"origin":1973,"position":0},"title":"Sen. Chuck Shumer calls for ban on e-cigarette advertising to minors","author":"Pepe Lepew","date":"March 14, 2014","format":false,"excerpt":"This is interesting ... and becoming a bigger and bigger thorn with e-cigs -- e-cigarette advertising. (thanks to Haruko for this link) Sen. Chuck Shumer, D-N.Y., has called on the Federal Trade Commission to ban e-cig advertising to minors. Currently, unlike cigarettes, there are NO advertising guidelines in place for\u2026","rel":"","context":"In "cigarette advertising"","block_context":{"text":"cigarette advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=17"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2239,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2239","url_meta":{"origin":1973,"position":1},"title":"Big Tobacco getting into the e-cigarette business — a good thing or a bad thing?","author":"Pepe Lepew","date":"May 18, 2014","format":false,"excerpt":"Here is a story from Alternet about how Big Tobacco companies are buying into the e-cigarette business. This began a couple of years ago when Lorillard\u00a0(Newport Cigarettes) bought Blu E-Cigs, the biggest e-cig company out there. RJR owns an e-cig brand\u00a0called Vuse. The article correctly points out that there are\u2026","rel":"","context":"In "Big Tobacco"","block_context":{"text":"Big Tobacco","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=10"},"img":{"alt_text":"Photo Credit: Goodluz \/ Shutterstock","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/shutterstock_141887191-300x225.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2647,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2647","url_meta":{"origin":1973,"position":2},"title":"Edgy, racy, sexy ad for e-cigs … Blu E-cigs will make you as cool as a racecar driver … or Joe Camel","author":"Pepe Lepew","date":"November 15, 2014","format":false,"excerpt":"OK, I am literally sending an email to the FDA about this new Blu E-cigarette ad. Man, this ad annoyed me the first time I saw it about a week ago, and it's still bugging me. It's with our longtime Blu spokesman -- washed-up actor Stephen Dorff, advertising a new\u2026","rel":"","context":"In "Blu"","block_context":{"text":"Blu","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=95"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/11\/joe-camel-stephen-dorff-race-car-driver.jpg?fit=453%2C251&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1364,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1364","url_meta":{"origin":1973,"position":3},"title":"2013 — The Year of the E-Cig","author":"Pepe Lepew","date":"January 9, 2014","format":false,"excerpt":"You've seen the ads, we've all seen them. They're almost ubiquitous on TV and in magazines. One publication called 2013 the \"Year of the E-cigs.\" E-cigs are expected to seriously take off in 2014. I can type \"e-cig\" into Google or into the Tobacco.org database and I will literally get\u2026","rel":"","context":"In "e-cigarettes"","block_context":{"text":"e-cigarettes","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=21"},"img":{"alt_text":"stephen-dorff-blu-e-cigs","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/stephen-dorff-blu-e-cigs-225x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2465,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2465","url_meta":{"origin":1973,"position":4},"title":"WHO: Regulate e-cigs, control marketing to teens","author":"Pepe Lepew","date":"September 16, 2014","format":false,"excerpt":"I missed this a couple of weeks ago. The\u00a0World Health Organization\u00a0came out with a very strongly worded statement ripping e-cigs, over both their marketing and lack of regulations. WHO, a United Nations agency, joins the\u00a0American Heart\u00a0Association\u00a0in expressing strong concerns about the exponential growth of mostly unregulated e-cigs. WHO specifically talks\u2026","rel":"","context":"In "e-cigarette advertising"","block_context":{"text":"e-cigarette advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=241"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/09\/world-health-organization-logo-graphic1.jpg?fit=468%2C282&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2360,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2360","url_meta":{"origin":1973,"position":5},"title":"Slumping cigarette sales prompts R.J. Reynolds-Lorillard to talk merger","author":"Pepe Lepew","date":"July 12, 2014","format":false,"excerpt":"A very interesting story about major changes in the works in the tobacco industry. The No. 2 tobacco company in America -- R.J. Reynolds -- is in talks to buy the No. 3 tobacco company in America -- Lorillard (which I have misspelled Lollilard more times than I can count.).\u2026","rel":"","context":"In "Altria"","block_context":{"text":"Altria","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=4"},"img":{"alt_text":"reynolds","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/07\/reynolds-300x79.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/1973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1973"}],"version-history":[{"count":3,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/1973\/revisions"}],"predecessor-version":[{"id":3215,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/1973\/revisions\/3215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/media\/2063"}],"wp:attachment":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}