{"id":2187,"date":"2014-05-02T06:06:18","date_gmt":"2014-05-02T06:06:18","guid":{"rendered":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2187"},"modified":"2014-05-02T06:09:05","modified_gmt":"2014-05-02T06:09:05","slug":"legacy-puts-out-scathing-report-on-e-cigarette-marketing-to-kids","status":"publish","type":"post","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2187","title":{"rendered":"Legacy puts out scathing report on e-cigarette marketing to kids"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/article-2413447-1BA56A19000005DC-614_634x486.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2184\" data-permalink=\"https:\/\/pepesnonsmokingpartytimelounge.com\/?attachment_id=2184\" data-orig-file=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/article-2413447-1BA56A19000005DC-614_634x486.jpg?fit=634%2C486&amp;ssl=1\" data-orig-size=\"634,486\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;\\u00a9 MCT&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"article-2413447-1BA56A19000005DC-614_634x486\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/article-2413447-1BA56A19000005DC-614_634x486.jpg?fit=474%2C363&amp;ssl=1\" class=\"alignleft size-medium wp-image-2184\" alt=\"article-2413447-1BA56A19000005DC-614_634x486\" src=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/article-2413447-1BA56A19000005DC-614_634x486.jpg?resize=300%2C229&#038;ssl=1\" width=\"300\" height=\"229\" srcset=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/article-2413447-1BA56A19000005DC-614_634x486.jpg?resize=300%2C229&amp;ssl=1 300w, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/article-2413447-1BA56A19000005DC-614_634x486.jpg?w=634&amp;ssl=1 634w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Good. Apply the pressure to the FDA to crack down on e-cigarette advertising aimed at teens.<\/p>\n<p>The Legacy Project<a href=\"http:\/\/www.legacyforhealth.org\/newsroom\/press-releases\/new-report-on-electronic-cigarettes-underscores-critical-need-for-advertising-restrictions-to-limit-product-s-appeal-to-youth\">\u00a0put out a no-nonsense report<\/a>\u00a0this week taking the e-cigarette industry to task for pretty blatantly marketing e-cigs to kids.<\/p>\n<p>I will quote from Legacy directly here:<\/p>\n<blockquote><p>Key findings include:<\/p><\/blockquote>\n<div id=\"layout\">\n<div id=\"coltwo\" role=\"main\">\n<blockquote><p>Use and Awareness among Teens and Young Adults:<\/p>\n<ul>\n<li>Results indicate that awareness of e-cigarettes among young people is nearly ubiquitous, ranging from 89% for those ages 13-17 to 94% for young adults ages 18-21.<\/li>\n<\/ul>\n<ul>\n<li>In addition to this extremely high awareness of e-cigarettes, ever-use (whether a product has ever been tried) among these age groups is also high, with 14% of those ages 13-17 and 39% of those ages 18-21 reporting having used e-cigarettes.<\/li>\n<\/ul>\n<ul>\n<li>Results show that, among the major advertising channels, youth awareness of e-cigarette advertisements is highest at retail sites, with 60% of teens ages 13-17 and 69% of young adults ages 18-21 saying they always, most of the time, or some of the time see e-cigarette advertising at convenience stores, supermarkets, or gas stations.<\/li>\n<\/ul>\n<p>Industry Advertising:<\/p>\n<ul>\n<li>Overall, e-cigarette advertisers spent $39 million from June through November 2013, with magazine and national TV accounting for more than three-quarters of dollars spent.\n<ul>\n<li>Magazines made up the majority of the ad dollars spent ($23 million; 58%)<\/li>\n<li>National TV ads were second, accounting for 19% of spending at $7.4 million.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>From June through November 2013, the blu, NJOY and FIN brands put the most money towards advertising, accounting for 86% of the overall category spend.\n<ul>\n<li>Far and away, blu spent the most money on paid e-cigarette advertising during this time, accounting for 56% of all e-cigarette ad spending\u2014more than all other brands combined.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Just two weeks ago (April 14), key Senate and House leaders released a similar\u00a0<a href=\"http:\/\/www.durbin.senate.gov\/public\/index.cfm\/files\/serve\/?File_id=81d14ff7-f2f6-4856-af9d-c20c0b138f8f\" target=\"_self\">report<\/a>\u00a0concluding that e-cigarette companies are aggressively promoting their products to young people \u2013 much like tobacco companies have in the past. The report surveyed nine e-cigarette companies and found that:<\/p>\n<ul>\n<li>Many companies are promoting their products through sponsorship of youth-oriented events, and some companies are offering free samples of e-cigarettes.<\/li>\n<\/ul>\n<ul>\n<li>E-cigarettes are available for purchase in stores and online by children and teenagers.<\/li>\n<\/ul>\n<ul>\n<li>Surveyed e-cigarette companies extensively utilize social media and product websites to promote their products.<\/li>\n<li>E-cigarette product warning labels lack uniformity and may confuse or mislead consumers.<\/li>\n<\/ul>\n<p>These two complementary reports on e-cigarettes demonstrate that many of the tactics that have long-been banned or restricted by both the 1998 Master Settlement Agreement and the 2009 Family Smoking Prevention and Tobacco Control Act are now being utilized to market these emerging products to youth. Legacy\u2019s report adds to the data Congress has already collected \u2013 showing that e-cigarette companies are aggressively promoting these products and reaching our nation\u2019s young people.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/e%2Bcig%2Bphoto.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"e+cig+photo\" src=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/e%2Bcig%2Bphoto.png?resize=300%2C166&#038;ssl=1\" width=\"300\" height=\"166\" \/><\/a><\/p><\/blockquote>\n<p>Pretty damning. I really hope the FDA reels in the e-cig industry. I don&#8217;t have a problem with e-cigs, but I&#8217;ve grown increasingly turned off with their advertising techniques and how they are obviously trying to make e-cigs look hip and sexy (rather than promoting them as a smoking cessation product.). The biggest problem with e-cigs is they do contain nicotine and nicotine is incredibly physically addictive. Physical addiction is not sexy or cool. It&#8217;s one thing if someone uses e-cigs to quit smoking, it&#8217;s quite another if a 16-year-old starts using them because they seem cool.<\/p>\n<p><a href=\"http:\/\/www.legacyforhealth.org\/\">Legacy<\/a>\u00a0is a group formed as part of the 1998 Master Settlement Agreement and is the group behind those &#8220;Truth&#8221; TV ads you have probably seen over the years.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Good. Apply the pressure to the FDA to crack down on e-cigarette advertising aimed at teens. The Legacy Project\u00a0put out a no-nonsense report\u00a0this week taking the e-cigarette industry to task for pretty blatantly marketing e-cigs to kids. I will quote from Legacy directly here: Key findings include: Use and Awareness among Teens and Young Adults: &hellip; <a href=\"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2187\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Legacy puts out scathing report on e-cigarette marketing to kids<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[240,241,21,22,282],"tags":[639,591],"class_list":["post-2187","post","type-post","status-publish","format-standard","hentry","category-e-cig-advertising","category-e-cigarette-advertising","category-e-cigarettes","category-e-cigs","category-legacy","tag-e-cigarette-advertising","tag-e-cigarettes"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hpEa-zh","jetpack-related-posts":[{"id":2749,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2749","url_meta":{"origin":2187,"position":0},"title":"Survey: More teens now using e-cigs than cigarettes","author":"Pepe Lepew","date":"December 18, 2014","format":false,"excerpt":"OK, I alluded to this in my previous posts, and here's why I wasn't aware of this -- because this study just came out two or three days ago. I thought I was out of it or something. According to a\u00a02014 Monitoring the Future survey, more teens are now using\u2026","rel":"","context":"In &quot;E-cig advertising&quot;","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/141215-editorial.jpg?fit=652%2C367&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/141215-editorial.jpg?fit=652%2C367&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/141215-editorial.jpg?fit=652%2C367&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":3685,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3685","url_meta":{"origin":2187,"position":1},"title":"Research: Candy-flavoured e-cig advertisements attract teen users","author":"Pepe Lepew","date":"January 20, 2016","format":false,"excerpt":"This is an article from Medical Daily about research that strongly suggests that candy-flavoured e-cigarette products really are encouraging more teenagers to take up vaping. Teen vaping has become a big deal. The rate of teens who use e-cigarettes triplied between 2013 and 2014, from about 4.5 percent to about\u2026","rel":"","context":"In &quot;E-cig advertising&quot;","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/2myyb6c.jpg?fit=670%2C413&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/2myyb6c.jpg?fit=670%2C413&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/2myyb6c.jpg?fit=670%2C413&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2191,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2191","url_meta":{"origin":2187,"position":2},"title":"Great article comparing today&#8217;s e-cig ads to vintage cigarette ads","author":"Pepe Lepew","date":"May 2, 2014","format":false,"excerpt":"This is a point I've been making for weeks now. E-cig companies are making their ads almost identical to cigarette ads from 40 and 50 years ago, using sex and sophistication to sell their products. Business Insider came up with a feature showing the amazing similarity between today's e-cig ads\u2026","rel":"","context":"In &quot;E-cig advertising&quot;","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2020,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2020","url_meta":{"origin":2187,"position":3},"title":"Sen. Chuck Shumer calls for ban on e-cigarette advertising to minors","author":"Pepe Lepew","date":"March 14, 2014","format":false,"excerpt":"This is interesting ... and becoming a bigger and bigger thorn with e-cigs -- e-cigarette advertising. (thanks to Haruko for this link) Sen. Chuck Shumer, D-N.Y., has called on the Federal Trade Commission to ban e-cig advertising to minors. Currently, unlike cigarettes, there are NO advertising guidelines in place for\u2026","rel":"","context":"In &quot;cigarette advertising&quot;","block_context":{"text":"cigarette advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=17"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":3121,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3121","url_meta":{"origin":2187,"position":4},"title":"More bad news about teens and e-cigs &#8212; e-cig use among kids tripled from 2013 to 2014","author":"Pepe Lepew","date":"April 17, 2015","format":false,"excerpt":"Man, this is frustrating news. Teen smoking down, of course, but down for the wrong reason -- because a LOT more kids than ever are now \"vaping\" instead. A recent Centers for Disease Control survey shows that the use of e-cigs has tripled in just one year among teens (from\u2026","rel":"","context":"In &quot;Blu&quot;","block_context":{"text":"Blu","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=95"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/04\/am_140826_electronic_cigarette_woman_800x600.jpg?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/04\/am_140826_electronic_cigarette_woman_800x600.jpg?fit=800%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/04\/am_140826_electronic_cigarette_woman_800x600.jpg?fit=800%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/04\/am_140826_electronic_cigarette_woman_800x600.jpg?fit=800%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2744,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2744","url_meta":{"origin":2187,"position":5},"title":"USA Today editorial: If the FDA won&#8217;t crack down on the marketing of e-cigs, perhaps states should","author":"Pepe Lepew","date":"December 18, 2014","format":false,"excerpt":"USA Today published an interesting editorial this week on how to stop the explosion of e-cig use by teenagers. The editorial first brings up a shocking statistic (shocking to me, at least) -- that the percentage of kids under 18 who have used e-cigs (17 percent) is now higher than\u2026","rel":"","context":"In &quot;E-cig advertising&quot;","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/MW-CA625_pfecig_MG_20140424122434.jpg?fit=569%2C398&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/MW-CA625_pfecig_MG_20140424122434.jpg?fit=569%2C398&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/MW-CA625_pfecig_MG_20140424122434.jpg?fit=569%2C398&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/2187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2187"}],"version-history":[{"count":2,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/2187\/revisions"}],"predecessor-version":[{"id":2190,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/2187\/revisions\/2190"}],"wp:attachment":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}