{"id":2275,"date":"2014-06-07T20:11:22","date_gmt":"2014-06-07T20:11:22","guid":{"rendered":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2275"},"modified":"2014-06-07T20:11:22","modified_gmt":"2014-06-07T20:11:22","slug":"usa-today-nbc-news-take-on-e-cig-advertising","status":"publish","type":"post","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2275","title":{"rendered":"USA Today, NBC News take on e-cig advertising"},"content":{"rendered":"

\"south-beach-smoke-e-cigarette\"<\/a><\/p>\n

Good, it’s more than me who is bothered by e-cigarette marketing techniques and how they mirror cigarette marketing techniques from 20, 30, 40 years ago.<\/p>\n

Both USA Today<\/a> and NBC News <\/a>jumped all over this story with extensive articles on a study in the journal Pediatrics explaining how much exposure children have to e-cig advertising.<\/p>\n

Researchers from RTI International found that kids aged 12 to 17 experienced a 256 percent increase in exposure to ads touting e-cigs during the study period of 2011 to 2013. The exposure of young adults, those ages 18-24, increased by 321 percent.<\/p>\n

Man, and it’s just a coincidence that e-cig use among teenagers has exploded in the last couple of years … right, e-cig industry?<\/p>\n

I will reiterate. I don’t have a big problem with e-cigs. They apparently help some people quit smoking, are not nearly as toxic as cigarettes and the steam is not as toxic or annoying as cigarette smoke. I honestly have the attitude that if they genuinely help people quit cigarettes, more power to ’em and to their customers. However, I have a HUGE problem with some the e-cig advertising I have seen in the past year or two … ads making e-cigs look sexy and glamourous and cool. As the headline in the NBC News story reads: “The new Joe Camel?”<\/p>\n

The problem is kids starting up with nicotine via e-cigs rather than cigarettes because of all the advertising they’ve seen making it look cool and hip. Nicotine is nicotine. I don’t care what the delivery system is. It’s incredibly addictive and really has little or no redeeming values. It also is bad for your blood pressure and can lead to further addictions (most drug addicts started using tobacco as their first drug — fact.)<\/p>\n

According to the NBC News article (with a photo of that anti-vaccination loon — thanks for the\u00a0return\u00a0of childhood Measles, dimwit — and e-cig pitchwoman Jenny McCarthy):<\/p>\n

\n

The researchers used a common measurement to gauge how many people saw an e-cigarette, and how often they likely saw it. Based on that data, they estimated that 50.0 percent of all kids between the ages of 12 to 17 in U.S. TV households were exposed to an average of 21 e-cigarette ads from October 2012 through September 2013.<\/p>\n

They also say data could represent an exposure to an average of 105 advertisements for 10 percent of all U.S. youth or an exposure to an average of 13 ads for 80% of all U.S. youth over the 1-year period.<\/p>\n

Those numbers have researchers and other public health advocates worried.<\/p>\n

\u201cWe don\u2019t know the extent to which an e-cigarette is really a gateway to other tobacco products,\u201d explains lead researcher Dr. Jennifer Duke, senior public health analyst at RTI. \u201cWhat we do know is that nicotine spurs changes in the brain that leads to addiction. And no one knows what the ramifications of e-cigarettes and potential addiction will be.\u201d<\/p>\n<\/blockquote>\n

USA Today’s article is titled “An explosion of youth exposure to e-cig ads”<\/p>\n

In the USA Today story:<\/p>\n

Results of the new media study provide “the strongest evidence that there has been an absolute explosion of youth exposure to e-cigarette advertising on television,” says Matthew Myers, president of the advocacy group Campaign for Tobacco-Free Kids.<\/p>\n

“It’s particularly disturbing precisely because Congress removed cigarette advertising from television because of the unique impact TV advertising has on young people,” Myers says. ” When e-cigarette manufacturers say that they don’t market to minors, it’s deja vu all over again. This study demonstrates the importance of FDA moving rapidly and decisively to protect our nation’s children.”<\/p><\/blockquote>\n

What’s especially galling to me about this is the Food and Drug Administration does have some power over e-cigs. The agency has recommended, finally, banning the sales of e-cigs and while advocates were hoping to some rules on e-cig advertising, the FDA deferred on this issue. It’s an OK first step, but the FDA needs to do more to try to prevent kids from taking up e-cigs.<\/p>\n

 <\/p>\n

 <\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Good, it’s more than me who is bothered by e-cigarette marketing techniques and how they mirror cigarette marketing techniques from 20, 30, 40 years ago. Both USA Today and NBC News jumped all over this story with extensive articles on a study in the journal Pediatrics explaining how much exposure children have to e-cig advertising. … Continue reading USA Today, NBC News take on e-cig advertising<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[240,241,21,22],"tags":[242,639,591,592],"class_list":["post-2275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cig-advertising","category-e-cigarette-advertising","category-e-cigarettes","category-e-cigs","tag-e-cig-advertising-2","tag-e-cigarette-advertising","tag-e-cigarettes","tag-e-cigs"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/06\/south-beach-smoke-e-cigarette.jpg?fit=590%2C153&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hpEa-AH","jetpack-related-posts":[{"id":2744,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2744","url_meta":{"origin":2275,"position":0},"title":"USA Today editorial: If the FDA won’t crack down on the marketing of e-cigs, perhaps states should","author":"Pepe Lepew","date":"December 18, 2014","format":false,"excerpt":"USA Today published an interesting editorial this week on how to stop the explosion of e-cig use by teenagers. The editorial first brings up a shocking statistic (shocking to me, at least) -- that the percentage of kids under 18 who have used e-cigs (17 percent) is now higher than\u2026","rel":"","context":"In "E-cig advertising"","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/MW-CA625_pfecig_MG_20140424122434.jpg?fit=569%2C398&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/MW-CA625_pfecig_MG_20140424122434.jpg?fit=569%2C398&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/MW-CA625_pfecig_MG_20140424122434.jpg?fit=569%2C398&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2020,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2020","url_meta":{"origin":2275,"position":1},"title":"Sen. Chuck Shumer calls for ban on e-cigarette advertising to minors","author":"Pepe Lepew","date":"March 14, 2014","format":false,"excerpt":"This is interesting ... and becoming a bigger and bigger thorn with e-cigs -- e-cigarette advertising. (thanks to Haruko for this link) Sen. Chuck Shumer, D-N.Y., has called on the Federal Trade Commission to ban e-cig advertising to minors. Currently, unlike cigarettes, there are NO advertising guidelines in place for\u2026","rel":"","context":"In "cigarette advertising"","block_context":{"text":"cigarette advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=17"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/03\/60290267_santasmoke.jpg?fit=650%2C306&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2749,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2749","url_meta":{"origin":2275,"position":2},"title":"Survey: More teens now using e-cigs than cigarettes","author":"Pepe Lepew","date":"December 18, 2014","format":false,"excerpt":"OK, I alluded to this in my previous posts, and here's why I wasn't aware of this -- because this study just came out two or three days ago. I thought I was out of it or something. According to a\u00a02014 Monitoring the Future survey, more teens are now using\u2026","rel":"","context":"In "E-cig advertising"","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/141215-editorial.jpg?fit=652%2C367&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/141215-editorial.jpg?fit=652%2C367&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/141215-editorial.jpg?fit=652%2C367&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2191,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2191","url_meta":{"origin":2275,"position":3},"title":"Great article comparing today’s e-cig ads to vintage cigarette ads","author":"Pepe Lepew","date":"May 2, 2014","format":false,"excerpt":"This is a point I've been making for weeks now. E-cig companies are making their ads almost identical to cigarette ads from 40 and 50 years ago, using sex and sophistication to sell their products. Business Insider came up with a feature showing the amazing similarity between today's e-cig ads\u2026","rel":"","context":"In "E-cig advertising"","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/1933-v-2012-e-cigarette-ads-can-target-the-free-flowing-disposable-income-of-the-crucial-nightlife-crowd.jpg?fit=720%2C488&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3685,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3685","url_meta":{"origin":2275,"position":4},"title":"Research: Candy-flavoured e-cig advertisements attract teen users","author":"Pepe Lepew","date":"January 20, 2016","format":false,"excerpt":"This is an article from Medical Daily about research that strongly suggests that candy-flavoured e-cigarette products really are encouraging more teenagers to take up vaping. Teen vaping has become a big deal. The rate of teens who use e-cigarettes triplied between 2013 and 2014, from about 4.5 percent to about\u2026","rel":"","context":"In "E-cig advertising"","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/2myyb6c.jpg?fit=670%2C413&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/2myyb6c.jpg?fit=670%2C413&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/2myyb6c.jpg?fit=670%2C413&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2118,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2118","url_meta":{"origin":2275,"position":5},"title":"FDA to issue regulations on e-cigarettes sometime next week","author":"Pepe Lepew","date":"April 23, 2014","format":false,"excerpt":"I feel lately like I am writing more articles on e-cigs than cigarettes lately, but most of the articles I've seen on tobacco-related issues have been about e-cigs during the past six months. I'd hate for the Lounge to become a site about e-cigs rather than tobacco (especially since Wordpress\u2026","rel":"","context":"In "E-cig advertising"","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/2275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2275"}],"version-history":[{"count":1,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/2275\/revisions"}],"predecessor-version":[{"id":2277,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/2275\/revisions\/2277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/media\/2276"}],"wp:attachment":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}