{"id":2300,"date":"2014-06-13T00:51:54","date_gmt":"2014-06-13T00:51:54","guid":{"rendered":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2300"},"modified":"2014-06-13T00:51:54","modified_gmt":"2014-06-13T00:51:54","slug":"time-magazine-the-e-cig-industry-has-won-the-regulatory-battle","status":"publish","type":"post","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2300","title":{"rendered":"Time Magazine: The e-cig industry has won the regulatory battle"},"content":{"rendered":"

\"FRANCE-SMOKING-TOBACCO-CIGARETTE\"<\/a><\/p>\n

Sobering story from Time magazine<\/a>: The e-cig industry has won the regulatory battle.<\/p>\n

Sobering because of two main reasons: There will be no FDA control over sugary, fruity flavourings for e-cigs and there will be no FDA control over e-cig marketing.<\/p>\n

A couple of months ago, the FDA issued its draft regulations for e-cigs. It was a mixed bag. Fortunately, the FDA came right out and banned e-cig sales to minors (but did not ban Internet sales of e-cigs), but completely steered away from trying to control the marketing of e-cigs.<\/p>\n

This was a big disappointment, because it’s become pretty obvious that e-cig companies (which are increasingly becoming cigarette companies) are marketing aggressively to young people, using sexy and “come hither” imagery, just like tobacco companies have done since Kingdom Come.<\/p>\n

Time magazine jumped on the story, saying the proposed FDA regs were a big win for the e-cig industry, especially over the marketing of e-cigs. The Time article also brings up a point I have mentioned in previous blog posts, that the agency is likely afraid of a big lawsuit over the First Amendment in trying to limit e-cig marketing.<\/p>\n

Stanton Glantz, one of my favourite anti-tobacco advocates, is quoted extensively in the Time article.<\/p>\n

\u201cThe deeming rule that the FDA has proposed is very, very, very limited in its scope,\u201d says Stanton Glantz, a cardiology professor at the University of San Fransisco and one of the most vociferous proponents of strict rules for e-cigs. \u201cIt requires a useless warning label and says they can\u2019t be sold to kids under 18, but it doesn\u2019t put any restrictions on internet sales, which means kids under 18 can easily get them. It has no restrictions on marketing at all.\u201d This puzzles Glantz. \u201cYou would think that the Obama administration would be supporting tobacco control because it would reduce health care costs.\u201d As far as Glantz is concerned, the administration has erred on the side of the tobacco interests.<\/p>\n

Naturally, one of the biggest concerns among health advocates is children\u2019s access to e-cigarettes\u2014and marketing of e-cigs to teens<\/a> is up 321%, as TIME recently reported. The Centers for Disease Control and Prevention estimates that almost 2 million students in the U.S. have tried e-cigarettes. Policies to address the issue run the gambit from the least controversial\u2014like establishing an age restriction on purchasing e-cigs and child proof packaging\u2014to the more divisive, like prohibiting marketing to teens, prohibiting internet sales, and restricting the use of kid-friendly candy-like flavors.<\/p>\n

But even the most basic restrictions\u2014like better product labeling, and child proofing\u2014were absent from the FDA\u2019s initial deeming rules, making other restrictions on advocates\u2019 wish lists seem that much further away. \u201cAny meaningful rules on marketing of e-cigarettes are years, and years, and years away,\u201d says Glanz, pointing out that if restrictions were imposed, e-cig companies would likely sue over marketing restrictions on first amendment grounds.<\/p><\/blockquote>\n

A spokesman for an c-cig company had this predictably weasel word response:<\/p>\n

Craig Weiss, the CEO of NJOY in Scottsdale, Arizona, one of the leading electronic cigarette brands, says there are appropriate curbs, but there is no reason e-cigarette marketing should be as strict as tobacco. \u201cYou are confusing the arsonist with the firefighter,\u201d he says. \u201cWhy would you treat products that are part of the solution as products that are part of the problem?\u201d he says. Though NJOY is careful not to make direct claims that their products can help smokers quit, Weiss is a big believer in the potential for electronic cigarettes to replace cigarettes. Weiss supports limits on the age of actors in ads and rules against e-cigs appearing in cartoons, but he rejects the idea that there is anything wrong with his ads, which do feature young adults.<\/p><\/blockquote>\n

Well, the problem, Craig, is that while e-cigs might be a solution for some<\/em> adult smokers (the jury is out whether e-cigs are a very effective quitting tool) to quit smoking, they are not any kind of “solution” when 16-year-olds are using them instead of cigarettes.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sobering story from Time magazine: The e-cig industry has won the regulatory battle. Sobering because of two main reasons: There will be no FDA control over sugary, fruity flavourings for e-cigs and there will be no FDA control over e-cig marketing. A couple of months ago, the FDA issued its draft regulations for e-cigs. It … Continue reading Time Magazine: The e-cig industry has won the regulatory battle<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[240,241,21,22,25],"tags":[591,592,595],"class_list":["post-2300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-cig-advertising","category-e-cigarette-advertising","category-e-cigarettes","category-e-cigs","category-fda","tag-e-cigarettes","tag-e-cigs","tag-fda"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/06\/ecigarette-france.jpg?fit=1200%2C800&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hpEa-B6","jetpack-related-posts":[{"id":2118,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2118","url_meta":{"origin":2300,"position":0},"title":"FDA to issue regulations on e-cigarettes sometime next week","author":"Pepe Lepew","date":"April 23, 2014","format":false,"excerpt":"I feel lately like I am writing more articles on e-cigs than cigarettes lately, but most of the articles I've seen on tobacco-related issues have been about e-cigs during the past six months. I'd hate for the Lounge to become a site about e-cigs rather than tobacco (especially since Wordpress\u2026","rel":"","context":"In "E-cig advertising"","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/140422-electronic-cigarettes-jsw-06_8eaa9b924d080f19217b9f514bbc4ae2.nbcnews-fp-1360-600.jpg?fit=1200%2C529&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3685,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3685","url_meta":{"origin":2300,"position":1},"title":"Research: Candy-flavoured e-cig advertisements attract teen users","author":"Pepe Lepew","date":"January 20, 2016","format":false,"excerpt":"This is an article from Medical Daily about research that strongly suggests that candy-flavoured e-cigarette products really are encouraging more teenagers to take up vaping. Teen vaping has become a big deal. The rate of teens who use e-cigarettes triplied between 2013 and 2014, from about 4.5 percent to about\u2026","rel":"","context":"In "E-cig advertising"","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/2myyb6c.jpg?fit=670%2C413&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/2myyb6c.jpg?fit=670%2C413&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/2myyb6c.jpg?fit=670%2C413&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2744,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2744","url_meta":{"origin":2300,"position":2},"title":"USA Today editorial: If the FDA won’t crack down on the marketing of e-cigs, perhaps states should","author":"Pepe Lepew","date":"December 18, 2014","format":false,"excerpt":"USA Today published an interesting editorial this week on how to stop the explosion of e-cig use by teenagers. The editorial first brings up a shocking statistic (shocking to me, at least) -- that the percentage of kids under 18 who have used e-cigs (17 percent) is now higher than\u2026","rel":"","context":"In "E-cig advertising"","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/MW-CA625_pfecig_MG_20140424122434.jpg?fit=569%2C398&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/MW-CA625_pfecig_MG_20140424122434.jpg?fit=569%2C398&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/12\/MW-CA625_pfecig_MG_20140424122434.jpg?fit=569%2C398&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2465,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2465","url_meta":{"origin":2300,"position":3},"title":"WHO: Regulate e-cigs, control marketing to teens","author":"Pepe Lepew","date":"September 16, 2014","format":false,"excerpt":"I missed this a couple of weeks ago. The\u00a0World Health Organization\u00a0came out with a very strongly worded statement ripping e-cigs, over both their marketing and lack of regulations. WHO, a United Nations agency, joins the\u00a0American Heart\u00a0Association\u00a0in expressing strong concerns about the exponential growth of mostly unregulated e-cigs. WHO specifically talks\u2026","rel":"","context":"In "e-cigarette advertising"","block_context":{"text":"e-cigarette advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=241"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/09\/world-health-organization-logo-graphic1.jpg?fit=468%2C282&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2239,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2239","url_meta":{"origin":2300,"position":4},"title":"Big Tobacco getting into the e-cigarette business — a good thing or a bad thing?","author":"Pepe Lepew","date":"May 18, 2014","format":false,"excerpt":"Here is a story from Alternet about how Big Tobacco companies are buying into the e-cigarette business. This began a couple of years ago when Lorillard\u00a0(Newport Cigarettes) bought Blu E-Cigs, the biggest e-cig company out there. RJR owns an e-cig brand\u00a0called Vuse. The article correctly points out that there are\u2026","rel":"","context":"In "Big Tobacco"","block_context":{"text":"Big Tobacco","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=10"},"img":{"alt_text":"Photo Credit: Goodluz \/ Shutterstock","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/05\/shutterstock_141887191-300x225.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2470,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2470","url_meta":{"origin":2300,"position":5},"title":"CDC: E-cig use more than doubles among teens — see, I TOLD YOU","author":"Pepe Lepew","date":"September 17, 2014","format":false,"excerpt":"The Centers for Disease Control released a report last month (in a major catch-up mode right now with the Lounge going down for a couple of weeks), that the use of e-cigs\u00a0 more than doubled from 2011-2012. I reiterate ... I reiterate until I make your eyes bleed reading it,\u2026","rel":"","context":"In "E-cig advertising"","block_context":{"text":"E-cig advertising","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=240"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/09\/e-cigarette.jpg?fit=849%2C565&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/09\/e-cigarette.jpg?fit=849%2C565&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/09\/e-cigarette.jpg?fit=849%2C565&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/09\/e-cigarette.jpg?fit=849%2C565&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/2300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2300"}],"version-history":[{"count":1,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/2300\/revisions"}],"predecessor-version":[{"id":2302,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/2300\/revisions\/2302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/media\/2301"}],"wp:attachment":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}