{"id":3471,"date":"2015-09-01T06:06:23","date_gmt":"2015-09-01T06:06:23","guid":{"rendered":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3471"},"modified":"2015-09-01T06:07:19","modified_gmt":"2015-09-01T06:07:19","slug":"truth-ad-talk-of-vmas-new-truth-ads-damned-scary-as-crap","status":"publish","type":"post","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3471","title":{"rendered":"Truth! ad talk of VMAs &#8230; new Truth! ads damned scary as crap!"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Its-a-trap.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3473\" data-permalink=\"https:\/\/pepesnonsmokingpartytimelounge.com\/?attachment_id=3473\" data-orig-file=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Its-a-trap.jpg?fit=877%2C473&amp;ssl=1\" data-orig-size=\"877,473\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Pierre&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1441065568&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"It&amp;#8217;s a trap\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Its-a-trap.jpg?fit=474%2C256&amp;ssl=1\" class=\"alignleft size-large wp-image-3473\" src=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Its-a-trap.jpg?resize=474%2C256&#038;ssl=1\" alt=\"It's a trap\" width=\"474\" height=\"256\" srcset=\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Its-a-trap.jpg?resize=500%2C270&amp;ssl=1 500w, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Its-a-trap.jpg?resize=100%2C54&amp;ssl=1 100w, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Its-a-trap.jpg?resize=200%2C108&amp;ssl=1 200w, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Its-a-trap.jpg?w=877&amp;ssl=1 877w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<p>You can tell the people who have created some the latest Truth! ads grew up watching John Carpenter&#8217;s &#8220;The Thing,&#8221; which I remember as one of the scariest movies of all time.<\/p>\n<p>The Truth! anti-smoking campaign got a lot of attention at this year&#8217;s MTV Video Music Awards for its<a href=\"http:\/\/www.huffingtonpost.com\/entry\/puking-unicorn-truth-campaign_55e011ffe4b0b7a963388a4e\"> puking unicorn ad.<\/a> I actually found this ad pretty funny. This ad does a very witty take on various Internet memes to point out that &#8220;social \u00a0smoking&#8221; and hookah smoking is a trap. You don&#8217;t just smoke a few cigarettes and then quit. It&#8217;s all still got nicotine and it&#8217;s all incredibly addictive. Today, you&#8217;re smoking a few cigs, tomorrow you&#8217;re smoking a pack a day. 30 years from now, you&#8217;ve failed to quit and now you have COPD or cancer.<\/p>\n<p>Here is the &#8220;It&#8217;s a Trap!&#8221; ad:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"474\" height=\"267\" src=\"https:\/\/www.youtube.com\/embed\/u4srWvLXZRw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>However, over the past few months, I&#8217;ve seen an ever better ad campaign, that I know came from &#8220;The Thing&#8221; remake from about 1981. In these commercials, a really disgusting monster\/giant spider attacks a teen or science teacher while someone explains how toxic and full of poisons it is.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"474\" height=\"267\" src=\"https:\/\/www.youtube.com\/embed\/Vp8fcHI0-BI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>As a bunch of teens scream and run away from it, the monster retreats into a pack of cigarettes. The point is, &#8220;if you really knew how scary cigarettes were, would you smoke them.&#8221;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"474\" height=\"267\" src=\"https:\/\/www.youtube.com\/embed\/giMr9zadSjA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Those commercials always reminded me of the damned head-crap scene from The Thing that completely freaked me out when I was about 17. This movie got panned reviews when it came out, but it&#8217;s now considered a cult horror classic with some of the most gruesome special effects imaginable for the day:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"474\" height=\"267\" src=\"https:\/\/www.youtube.com\/embed\/15hHUK1lIgk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>I love these commercials because kids love to be scared to this day and age. There aren&#8217;t as many horror movies geared to kids today as there were when I was a kid but it&#8217;s a great way to get the message through to kids that they can relate to &#8212; cigarette are scary. In a very gross and disgusting way. If you&#8217;ve ever watched someone die from COPD or cancer, it is very, very scary to see what it does to a person.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can tell the people who have created some the latest Truth! ads grew up watching John Carpenter&#8217;s &#8220;The Thing,&#8221; which I remember as one of the scariest movies of all time. The Truth! anti-smoking campaign got a lot of attention at this year&#8217;s MTV Video Music Awards for its puking unicorn ad. I actually &hellip; <a href=\"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3471\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Truth! ad talk of VMAs &#8230; new Truth! ads damned scary as crap!<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7,345],"tags":[82,684],"class_list":["post-3471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anti-tobacco-campaign","category-truth-org","tag-anti-smoking-advertising","tag-truth-org"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Its-a-trap.jpg?fit=877%2C473&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hpEa-TZ","jetpack-related-posts":[{"id":3208,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3208","url_meta":{"origin":3471,"position":0},"title":"The Real Cost of Smoking extremely gross and hopefully effective anti-smoking campaign","author":"Pepe Lepew","date":"May 2, 2015","format":false,"excerpt":"Wow, I saw an anti-smoking commercial this week that literally just made me cringe. It's from a campaign called \"the Real Cost of Smoking.\" In this ad, a guy goes to the counter to buy a pack of menthols and the clerk looks at his money and says, \"that's not\u2026","rel":"","context":"In &quot;Anti-tobacco campaign&quot;","block_context":{"text":"Anti-tobacco campaign","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/05\/real-cost-of-smoking.jpg?fit=632%2C346&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/05\/real-cost-of-smoking.jpg?fit=632%2C346&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/05\/real-cost-of-smoking.jpg?fit=632%2C346&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2509,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2509","url_meta":{"origin":3471,"position":1},"title":"&#8220;Unpaid Tobacco Spokesman&#8221; &#8212; GREAT ad campaign by Truth.org","author":"Pepe Lepew","date":"September 28, 2014","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=uTj4I9WUggw I found this ad campaign absolutely\u00a0fantastic from the consistently amazing Truth campaign (paid for by the American Legacy Foundation, which comes from Master Settlement Agreement funds -- the tobacco industry itself pays for these ads, which has at times really pissed it off.). It's a series of images of\u2026","rel":"","context":"In &quot;1998 Master Settlement Agreement&quot;","block_context":{"text":"1998 Master Settlement Agreement","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=315"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/09\/tumblr_inline_nauc2cxQUO1qzymer.jpg?fit=500%2C246&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4078,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=4078","url_meta":{"origin":3471,"position":2},"title":"Advertising campaign: Big Tobacco targets the mentally ill","author":"Pepe Lepew","date":"September 1, 2017","format":false,"excerpt":"Here's a really shocking statistic: It's estimated that over 70 percent of schizophrenics smoke and thatover 60 percent of people with bipolar disorder smoke. The rate of smoking for people with PTSD and clinical depression is believed to be around 50 percent. That's while the smoking rate overall is roughly\u2026","rel":"","context":"In &quot;Truth.org&quot;","block_context":{"text":"Truth.org","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=345"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/09\/nicotine-1.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3775,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3775","url_meta":{"origin":3471,"position":3},"title":"&#8220;Catmageddon&#8221; &#8212; The Truth Campaign&#8217;s latest cute campaign","author":"Pepe Lepew","date":"March 9, 2016","format":false,"excerpt":"You've probably no doubt by now seen the Truth Campaign's newest Catmageddon commercial. Basically, the point is -- something that doesn't get talked a lot, not even by me -- that secondhand smoke is not only bad for smokers' kids, it's bad for their pets. No cats, no more cute\u2026","rel":"","context":"In &quot;Catmageddon&quot;","block_context":{"text":"Catmageddon","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=779"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/03\/Truth-ad.jpg?fit=1030%2C537&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/03\/Truth-ad.jpg?fit=1030%2C537&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/03\/Truth-ad.jpg?fit=1030%2C537&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/03\/Truth-ad.jpg?fit=1030%2C537&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3943,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3943","url_meta":{"origin":3471,"position":4},"title":"NPR report: French teens continue smoking despite government crackdown","author":"Pepe Lepew","date":"August 31, 2016","format":false,"excerpt":"Heard a radio report on NPR last week \u00a0about how efforts to curb teen smoking in France are flagging, because smoking is still considered hip and suave among French youths. According to NPR, smoking remains wildly popular among teenagers in France. This despite a very aggressive anti-smoking campaign in France\u2026","rel":"","context":"In &quot;France&quot;","block_context":{"text":"France","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=346"},"img":{"alt_text":"cde8410e73bd87558c1d6f7ad8533c79","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/08\/cde8410e73bd87558c1d6f7ad8533c79.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3054,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3054","url_meta":{"origin":3471,"position":5},"title":"Needle in the eyes: CDC anti-smoking ads get more graphic","author":"Pepe Lepew","date":"March 28, 2015","format":false,"excerpt":"\u00a0 The Centers for Disease Control has released a new series of \"Tips from Former Smokers\" ads designed to seriously turn people off of smoking -- we're talking missing teeth, operation scars and ....needles in the eyes (and yes, I watched with my hand in front of my face.). The\u2026","rel":"","context":"In &quot;Anti-tobacco campaign&quot;","block_context":{"text":"Anti-tobacco campaign","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/03\/anti-smoking-ad.jpg?fit=746%2C383&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/03\/anti-smoking-ad.jpg?fit=746%2C383&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/03\/anti-smoking-ad.jpg?fit=746%2C383&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/03\/anti-smoking-ad.jpg?fit=746%2C383&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/3471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3471"}],"version-history":[{"count":3,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/3471\/revisions"}],"predecessor-version":[{"id":3475,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/3471\/revisions\/3475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/media\/3473"}],"wp:attachment":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}