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This is an article from Medical Daily<\/a> about research that strongly suggests that candy-flavoured e-cigarette products really are encouraging more teenagers to take up vaping.<\/p>\n Teen vaping has become a big deal. The rate of teens who use e-cigarettes triplied between 2013 and 2014, from about 4.5 percent to about 13 percent. I assume that figure is likely far higher than 13 percent now. In fact, the rate of teens who vape is higher than the rate of teens who smoke. And further research shows that a higher percentage of kids using e-cigs eventually move on to real cigarettes than those who never take up e-cigs.<\/p>\n Anyway, researchers from the\u00a0 Behavior and Health Research Unit at the University of Cambridge said their work showed that kids shown ads for candy-flavoured e-cigs were more likely to want to try e-cigs than kids showed generic ads for e-cigs or kids showed no ads at all.<\/p>\n From the article:<\/p>\n \u201cWe\u2019re cautiously optimistic from our results that e-cigarette ads don\u2019t make tobacco smoking more attractive, but we\u2019re concerned that ads for e-cigarettes, with flavors that might appeal to school children, could\u00a0encourage them to try the products,\u201d said Dr. Milica Vasiljevic, from the Department of Public Health and Primary Care at the University of Cambridge, in a press release.<\/a><\/p><\/blockquote>\n The Food and Drug Administration has been for some time now mulling new regulations for e-cigarettes. The FDA has already proposed banning e-cig sales to minors (already banned in the vast majority of states, though there is virtually no control over online sales of e-cigarette products). However, in its draft regulations, the FDA proposed ZERO regulations over e-cigarette advertising, even though the federal government has very strict control over cigarette advertising (no cigarette ads on TV or radio and no cartoon images or characters allowed in print ads as per the 1998 Master Settilement Agreement).<\/p>\n If you don’t believe these e-cig ads are pretty damn blatant about marketing their products to teens as being cool and hip, check out this infamous Blu E-Cigs Cherry\u00a0Crush ad:<\/p>\n