{"id":3700,"date":"2016-02-03T02:20:49","date_gmt":"2016-02-03T02:20:49","guid":{"rendered":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3700"},"modified":"2016-02-03T02:20:49","modified_gmt":"2016-02-03T02:20:49","slug":"world-health-organization-calls-for-adult-ratings-worldwide-for-allowing-smoking-in-movies","status":"publish","type":"post","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3700","title":{"rendered":"World Health Organization calls for adult ratings worldwide for allowing smoking in movies"},"content":{"rendered":"
\"Lois
Lois Lane smoking in Superman II. Philip Morris paid six figures to have Lois smoke in this PG-rated movie.<\/figcaption><\/figure>\n

A follow-up toa \u00a0series of stories I’ve done in the past few weeks. The World Health Organization<\/a> has now jumped on board, calling for adult movie ratings for films that depict tobacco use.<\/p>\n

What prompted my latest series of stories on this was watching “The Man from U.N.C.L.E.”<\/a> on a rented DVD and noticing there was virtually no smoking in the movie at all, even though it took place in 1963, which is literally during the height of the smoking era. Shortly afterward was a story about how data shows that depictions of smoking in movies, in particular PG and PG-13 movies, has dropped fairly dramatically since the MPAA in 2009 adopted guidelines discouraging (discouraging, not banning) smoking in movies marketed to teens and kids.<\/p>\n

\"pictures-of-cartoon-characters-smoking_1\"
Yup, a real still from a Tom and Jerry cartoon, with real free advertising for Marlboros.<\/figcaption><\/figure>\n

The new MPAA policy hasn’t been perfect or ideal, but for the most part it has been working. Studios have been voluntarily removing smoking from PG and PG-13 movies because they just aren’t interested in butting heads with the MPAA over it. In fact, Disney, which now owns the Marvel brand, has said no more smoking in any of its movies, including Marvel movies. That means Wolverine and Nick Fury and J.J. Jameson no longer get to chomp on cigars. Call it revisionist history, but hey, back in the day, James Bond used to actually spank women. Times change.<\/p>\n

Anyway, this story about the data<\/a> on smoking in movies claimed there were 10-29 depictions of smoking in “The Man From U.N.C.L.E.” I thought, “seriously? Really? I can’t remember a single one.” I had already sent the DVD\u00a0back to Netflix, but my friend Nancy watched the movie for me and confirmed that there was no smoking in the movie. Not sure what “depictions of tobacco” means, according to Smokefree Movies.<\/p>\n

\"Films-160111\"<\/p>\n

I digress … a LOT. WHO has issued its own opinion that movies that depict tobacco use should be given an “adult” rating (R-rating in the U.S., but there’s myriad other terms for it in other countries.)<\/p>\n

From a WHO press release:<\/p>\n

\u201cWith ever tighter restrictions on tobacco advertising, film remains one of the last channels exposing millions of adolescents to smoking imagery without restrictions,\u201d says Dr Douglas Bettcher, WHO\u2019s Director for the Department of Prevention of Noncommunicable Diseases.<\/p>\n

\u201cSmoking in films can be a strong form of promotion for tobacco products,\u201d adds Dr Bettcher. \u201cThe 180 Parties to the WHO Framework Convention on Tobacco Control (WHO FCTC) are obliged by international law to ban tobacco advertising, promotion and sponsorship.\u201d
\n….<\/p>\n

Dr Armando Peruga, programme manager of WHO\u2019s Tobacco-Free Initiative, says countries around the world have taken steps to limit tobacco imagery in films. \u201cChina has ordered that \u2018excessive\u2019 smoking scenes should not be shown in films. India has implemented new rules on tobacco imagery and brand display in domestic and imported films and TV programmes. But more can and must be done,\u201d Dr Peruga adds.<\/p><\/blockquote>\n

I honestly believe this is an important issue because most tobacco advertising has been curtailed. No tobacco ads allowed on TV or radio and tobacco advertising in magazines has for 18 hours not been allowed to use cartoon characters such as Joe Camel. So, where is one of the biggest sources of kids continuing to get the idea that smoking is cool or hip — if not the biggest source? Hollywood, plain and simple. Hollywood has for nearly 100 years had a bizarre symbiotic relations with tobacco. In the 1930s and 1940s “cool” characters created by Humphrey Bogart and Lauren Becall smoked; the tobacco industry actually started paying Hollywood to advertise its products beginning with Superman II in 1980, and yet even after this was exposed and banned by the 1998 Master Settlement Agreement, smoking depictions in PG and PG-13 movies actually went UP<\/strong>\u00a0in the 2000s. Only by advocates making a huge stink about it, did the MPAA crack down on smoking in teen-marketed movies … a crackdown that wasn’t as severe as some people wanted, but has served its purpose and hasn’t infringed (In my opinion) on freedom of expression.<\/p>\n

For the record, like F bombs, sex, and brain-splattering gore, I’m all for allowing as much smoking as a director wants in an R-rated movie. I’m all for freedom of expression. I just want it out of kid- and teen-marketed movies.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A follow-up toa \u00a0series of stories I’ve done in the past few weeks. The World Health Organization has now jumped on board, calling for adult movie ratings for films that depict tobacco use. What prompted my latest series of stories on this was watching “The Man from U.N.C.L.E.” on a rented DVD and noticing there … Continue reading World Health Organization calls for adult ratings worldwide for allowing smoking in movies<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[61,1,336],"tags":[612,679],"class_list":["post-3700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smoking-in-movies","category-uncategorized","category-world-health-organization","tag-smoking-in-movies","tag-world-health-organization"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/02\/Lois-Lane-smoking.jpg?fit=798%2C478&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hpEa-XG","jetpack-related-posts":[{"id":3821,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3821","url_meta":{"origin":3700,"position":0},"title":"Class-action lawsuit filed to force automatic R rating for smoking in movies","author":"Pepe Lepew","date":"March 27, 2016","format":false,"excerpt":"I'm not sure how I feel about this, it certainly seems a bit extreme. But, an interesting tactic here, nonetheless. A class-action lawsuit was filed recently to force the MPAA to require an automatic \"R\" rating for any smoking in a movie. As it stands now, the MPAA has kind\u2026","rel":"","context":"In "Hollywood"","block_context":{"text":"Hollywood","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=789"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/03\/Humphrey_Bogart_by_Karsh_Library_and_Archives_Canada.jpg?fit=386%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1289,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1289","url_meta":{"origin":3700,"position":1},"title":"Superman’s sordid history of marketing cigarettes … and then battling smoking","author":"Pepe Lepew","date":"December 22, 2013","format":false,"excerpt":"Just watched Man of Steel and had to absolutely crack up at the nonstop product placement through the whole movie -- man, I really hadn't noticed product placement in a movie in years. Man of Steel was one of the more blatant I've ever seen -- Superman has a battle\u2026","rel":"","context":"In "Anti-tobacco campaign"","block_context":{"text":"Anti-tobacco campaign","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/man-of-steel-superman-7-11-seven-eleven-henry-cavill1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/man-of-steel-superman-7-11-seven-eleven-henry-cavill1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/man-of-steel-superman-7-11-seven-eleven-henry-cavill1.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":3623,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3623","url_meta":{"origin":3700,"position":2},"title":"Taking a closer look at teen smoking trends; what a long, frustrating trip it’s been","author":"Pepe Lepew","date":"November 16, 2015","format":false,"excerpt":"Yesterday, I posted about a Washington Post article examining the dropping smoking rate in the U.S. since 1970. As part of that article was information about teen smoking. I thought it was worth exploring in a second post. Cutting the teen smoking rate is critical to stamping out smoking because\u2026","rel":"","context":"In "e-cigarettes"","block_context":{"text":"e-cigarettes","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=21"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/11\/Teen-smoking-rate.jpg?fit=1200%2C589&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/11\/Teen-smoking-rate.jpg?fit=1200%2C589&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/11\/Teen-smoking-rate.jpg?fit=1200%2C589&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/11\/Teen-smoking-rate.jpg?fit=1200%2C589&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/11\/Teen-smoking-rate.jpg?fit=1200%2C589&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1254,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1254","url_meta":{"origin":3700,"position":3},"title":"Disney smoking ban means no smoking for Walt Disney","author":"Pepe Lepew","date":"November 18, 2013","format":false,"excerpt":"Here's quite a weird story. Because Disney has banned smoking in its movies (Ironically, lots of smoking in Pinocchio and 101 Dalmatians), in a new about Disney founder Walt Disney, smoking cannot be shown, even though Walt Disney was a four- to five-pack-a-day smoker who always had a cigarette in\u2026","rel":"","context":"In "smoking"","block_context":{"text":"smoking","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=57"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/11\/pinnochio.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/11\/pinnochio.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/11\/pinnochio.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/11\/pinnochio.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/11\/pinnochio.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/11\/pinnochio.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":4092,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=4092","url_meta":{"origin":3700,"position":4},"title":"Blade Runner vs. Blade Runner 2049 … smoking no longer “noir”","author":"Pepe Lepew","date":"October 20, 2017","format":false,"excerpt":"I recently went to Blade Runner 2049 and noticed a MASSIVE difference between this and the 1982 version of Blade Runner. And it's something the original Blade Runner got seriously wrong about the future. In the 1982 version, there are a number of heavily smoky scenes with characters smoking cigarettes.\u2026","rel":"","context":"In "Hollywood"","block_context":{"text":"Hollywood","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=789"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/10\/blade_runner_xlg-embed.jpg?fit=799%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/10\/blade_runner_xlg-embed.jpg?fit=799%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/10\/blade_runner_xlg-embed.jpg?fit=799%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/10\/blade_runner_xlg-embed.jpg?fit=799%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3019,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3019","url_meta":{"origin":3700,"position":5},"title":"John Constantine’s smoking evolution — 1988-2014","author":"Pepe Lepew","date":"March 17, 2015","format":false,"excerpt":"Smoking might be taken away from Wolverine soon, but there's a precedent. Smoking has already been taken away from a comic book legend -- John Constantine. Several years ago on a blog far away (that blog is long gone; I abandoned it about six years ago), I wrote a piece\u2026","rel":"","context":"In "Constantine"","block_context":{"text":"Constantine","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=467"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/03\/constantine-2-e1426557672502.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/03\/constantine-2-e1426557672502.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/03\/constantine-2-e1426557672502.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/3700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3700"}],"version-history":[{"count":0,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/3700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/media\/3701"}],"wp:attachment":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}