“This FDA\/Santa Fe Natural Tobacco Company agreement is a gift to the tobacco industry, permitting R.J. Reynolds to continue the highly misleading, and very possibly legally fraudulent, marketing and labeling of American Spirit cigarettes,” said Robin Koval, CEO & President, Truth Initiative. “Our research shows that a majority of Natural American Spirit smokers incorrectly believe that their cigarettes are safer than other cigarettes. The truth is that they are just as dangerous as any other cigarette. This agreement does little to address those widespread and highly dangerous misperceptions. The only way to protect consumers is for the FDA to immediately go back to the drawing board to ensure that R.J. Reynolds and Santa Fe Natural Tobacco Company can no longer mislead consumers about the safety of their product.”<\/p><\/blockquote>\n
Earlier this month, RJ Reynolds reached a settlement agreement that it will stop doing that. I’ll be keeping my eye on Natural American Spirit ads to see if they do! Their false advertising that somehow a “natural” tobacco is somehow safer (and there are people out there who believe this malarkey hook, line and sinker) his has been bugging me for a couple of years.<\/p>\n","protected":false},"excerpt":{"rendered":"
The FDA and Natural American Spirit cigarettes have been locked in a legal battle for a couple of years now over the brand’s advertising that its tobacco is “natural” and “additive-free.” The FDA\u00a0 reached an agreement (secretly, apparently) with American Spirit that allows the brand (owned by Santa Fe Natural Tobacco Company which is not … Continue reading FDA reaches agreement with Natural American Spirit<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[704,441],"tags":[705,855],"class_list":["post-3991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-american-spirit","category-campaign-for-tobacco-free-kids","tag-american-spirit","tag-campaign-for-tobacco-free-kids"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/03\/17097412_10154321361716127_2008838100163681812_o.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hpEa-12n","jetpack-related-posts":[{"id":4070,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=4070","url_meta":{"origin":3991,"position":0},"title":"What the hell? New American Spirit ad still has false advertising","author":"Pepe Lepew","date":"August 25, 2017","format":false,"excerpt":"I thought the FDA and RJ Reynolds had reached an agreement to knock this stuff off -- a new ad in my Sports Illustrated last month STILL advertising that Natural Spirit cigarettes are \"100 percent additive free.\" I posted about this back in March.\u00a0This was a settlement in response to\u2026","rel":"","context":"In "American Spirit"","block_context":{"text":"American Spirit","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=704"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/08\/Natural-Spirit-Ad.jpg?fit=872%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/08\/Natural-Spirit-Ad.jpg?fit=872%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/08\/Natural-Spirit-Ad.jpg?fit=872%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/08\/Natural-Spirit-Ad.jpg?fit=872%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4129,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=4129","url_meta":{"origin":3991,"position":1},"title":"Natural American Spirit finally drops “additive-free” from advertising","author":"Pepe Lepew","date":"December 1, 2017","format":false,"excerpt":"Natural American Spirit finally drops \"additive-free\" from advertising Years of litigation have finally worked. Natural American Spirit has FINALLY changed its advertising. For years, this RJ Reynolds subsidiary had gotten away with advertising its cigarettes as being \"natural\" and \"additive free.\" Natural American Spirit had agreed in a settlement early\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/12\/Natural-American-Spirit-382x500.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3467,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3467","url_meta":{"origin":3991,"position":2},"title":"FDA: End of the line for so-called “natural” and “additive-free” tobacco products","author":"Pepe Lepew","date":"August 28, 2015","format":false,"excerpt":"Awesome story. The Food and Drug Administration told RJ Reynolds and other cigarette companies to stop it with their false advertising about \"natural tobacco\" cigarette products -- this includes the infamous \"American Spirit\" brand of cigarettes. American Spirit claims to be a \"natural, additive-free\" cigarette brand. A lot of people\u2026","rel":"","context":"In "American Spirit"","block_context":{"text":"American Spirit","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=704"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/08\/American-Spirit.jpg?fit=828%2C1139&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/08\/American-Spirit.jpg?fit=828%2C1139&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/08\/American-Spirit.jpg?fit=828%2C1139&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/08\/American-Spirit.jpg?fit=828%2C1139&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3691,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3691","url_meta":{"origin":3991,"position":3},"title":"Class-action lawsuit planned against American Spirit cigarettes","author":"Pepe Lepew","date":"January 26, 2016","format":false,"excerpt":"This story is actually a few weeks old, but I just now heard of it. I found out about it while arguing with someone who claims that American Spirit cigarettes are better for you than other brands (The FDA has warned American Spirit to stop with its \"natural\" and \"additive-free\"\u2026","rel":"","context":"In "American Spirit"","block_context":{"text":"American Spirit","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=704"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2016\/01\/American-Spirit.jpg?fit=386%2C613&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3128,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3128","url_meta":{"origin":3991,"position":4},"title":"Arrrggghhh — Sports Illustrated April 20 edition: An ad for cigarettes, followed by an ad about lung cancer","author":"Pepe Lepew","date":"April 19, 2015","format":false,"excerpt":"\u00a0 This made my head explode. Sports Illustrated's policies on tobacco advertising are starting to make my head explode. We all know SI takes tobacco advertising -- a LOT of tobacco advertising. Not only do you find cigarette ads in nearly every issue, you will also find chewing tobacco ads\u2026","rel":"","context":"In "Natural American Spirit"","block_context":{"text":"Natural American Spirit","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=493"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/04\/Si-ads.jpg?fit=1200%2C849&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/04\/Si-ads.jpg?fit=1200%2C849&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/04\/Si-ads.jpg?fit=1200%2C849&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/04\/Si-ads.jpg?fit=1200%2C849&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/04\/Si-ads.jpg?fit=1200%2C849&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3492,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=3492","url_meta":{"origin":3991,"position":5},"title":"FDA blocks four new RJ Reynolds brands, including Camel Crush Bold","author":"Pepe Lepew","date":"September 18, 2015","format":false,"excerpt":"This is a really interesting story. The Food and Drug Administration, which for the most part has taken a pretty milquetoast approach to administering tobacco products ever since the agency was given regulatory authority over nicotine, just banned four new RJ Reynolds brands. RJ Reynolds, long known to tobacco control\u2026","rel":"","context":"In "Big Tobacco"","block_context":{"text":"Big Tobacco","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=10"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Camel-brush-bold.jpg?fit=809%2C701&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Camel-brush-bold.jpg?fit=809%2C701&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Camel-brush-bold.jpg?fit=809%2C701&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2015\/09\/Camel-brush-bold.jpg?fit=809%2C701&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/3991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3991"}],"version-history":[{"count":0,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/3991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/media\/3992"}],"wp:attachment":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2017\/03\/17097412_10154321361716127_2008838100163681812_o.jpg?resize=474%2C249&ssl=1\")
The FDA and Natural American Spirit cigarettes have been locked in a legal battle for a couple of years now over the brand’s advertising that its tobacco is “natural” and “additive-free.”<\/p>\n