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Is this the beginning of the end for e-cigs in the U.S..?<\/p>\n
It sounds like a hammer might be coming down very soon, one way or the other.<\/p>\n
The FDA is really ratcheting up the rhetoric level against e-cigarettes this week, with FDA Chief Scott Gottlieb saying new data that is soon coming out is showing that the problem of e-cigarette use by teens has grown far worse.<\/p>\n
They sound serious. I get a little jaded that the FDA will do anything about nicotine products, but I’ve never seen such strong governmental rhetoric against e-cigarettes before.<\/p>\n
From a Bloomberg article.<\/a><\/p>\n FDA Commissioner Scott Gottlieb said the agency will soon release data that show a \u201csubstantial increase\u201d in youth vaping this year compared with 2017. He said the problem had reached \u201cepidemic proportion.\u201d<\/p>\n \u201cThis could result in a bullet through the head of Juul, the driver of youth initiation,\u201d said Nico von Stackelberg, an analyst with Liberum in London.<\/p>\n To gain clearance to return to the market, the companies would have to prove that the benefits to adults who use e-cigarettes to stop smoking outweigh the risks associated with youth vaping.<\/p>\n \u201cI certainly am in possession of evidence that warrants that,\u201d Gottlieb said. He declined to disclose the evidence.<\/p>\n Of the 3.6 million middle- and high-school students who said in 2017 they are current tobacco-product users, 2.1 million used e-cigarettes, according to the Centers for Disease Control and Prevention.<\/p>\n \u201cThere is no question that a lot of the youth use is being driven by Juul,\u201d Gottlieb said.<\/p><\/blockquote>\n And From a Washington Post<\/a> article:<\/p>\n Much of the FDA\u2019s sharp change in course is a result of the phenomenal success of the Juul vaping device, which looks like a USB flash drive. In just three years, it has captured about 70\u00a0percent of the e-cigarette market,\u00a0according to a Wells Fargo analysis of Nielsen sales data.\u00a0<\/a>The\u00a0FDA has pressed Juul in recent months for information\u00a0<\/a>about its marketing.<\/p>\n \u201cJuul was a game changer,\u201d said Matthew Myers of the Campaign for Tobacco-Free Kids. He listed three reasons the company became so successful: It figured out how to deliver high levels of nicotine in a way that wasn\u2019t harsh; it packaged the product in a streamlined, clever way; and it developed a social media and advertising campaign that made a Juul e-cigarette \u201ccool and hip.\u201d<\/p>\n<\/blockquote>\n Keep in mind, this issue here isn’t that e-cigs are as bad as cigarettes. But,they are a nicotine-delivery system and they are effectively getting teenagers physically addicted to nicotine. And nicotine addiction is a bad thing in of itself, regardless of the delivery system. And the issue here is e-cig companies have been BRAZENLY marketing e-cig products to kids for years. I know I’ve been railing about it for years.<\/p>\n So, stay tuned. The end could be nigh for e-cigs.<\/p>\n <\/p><\/blockquote>\n<\/div>\n <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" Is this the beginning of the end for e-cigs in the U.S..? It sounds like a hammer might be coming down very soon, one way or the other. The FDA is really ratcheting up the rhetoric level against e-cigarettes this week, with FDA Chief Scott Gottlieb saying new data that is soon coming out is … Continue reading FDA: Teen vaping has reached “epidemic” level<\/span> \n\u201cI have grown increasingly concerned around what we see as rising youth use in these products, and I\u2019m disappointed in the actions the companies have taken to try to address this,\u201d Gottlieb said in an interview.<\/div>\n<\/div>\n<\/div>\nThe FDA told five major e-cigarette manufacturers Wednesday to come up with ways to address youth use in 60 days or the agency could require them to stop selling flavored products that appeal to children. The products being targeted are: Juul, Altria Group Inc.\u2019s MarkTen, Fontem Ventures\u2019s blu, British American Tobacco\u2019s Vuse and Logic.<\/div>\n<\/blockquote>\nWhoa, 60 days, so that will be mid-November.<\/div>\n<\/div>\n<\/div>\nAnd they’re going after the big boys. Blu, Vuse, MarkTen are about 75 percent of the e-cig market, not counting Juuls.<\/div>\n<\/div>\n<\/div>\nThis new sense of urgency toward e-cigs appears to be driven somewhat by concerns over the exploding use of Juuls. Juuls are a relatively new kind of e-cig that look like a flash drive and are powered by actually plugging them into a laptop computer. They’re incredibly popular with kids.<\/div>\n<\/div>\n<\/div>\nFrom the Bloomberg article:<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n
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