“Marlboro Man,”<\/a> who actually never smoked a single cigarette. He died last week at the age of 90. It’s a neat story.<\/p>\nBob Norris was approached by Philip Morris ad executives (I imagine Don Draper out of “Mad Men” in his grey suit out in the high plains…) in the 1950s while he was talking to John Wayne outside of a ranch in Colorado. It’s debatable whether he was the first-ever Marlboro Men, but he had a nice run of 12 years of being in magazine ads and billboards in the 1950s.<\/p>\n
Here’s a neat story of why Morris quit doing the ad campaign, even though it made him a lot of money. One of his kids got old enough to ask him about “If you don’t approve of us smoking, why are you in cigarette ads.” Norris claimed he quit modeling as the Marlboro Man the day after that.<\/p>\n
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Bob Norris might have had the longest life of the several real-life cowboys who played Marlboro Men over the decades. Six of them — SIX — died of tobacco-related illnesses, including one who died at the age of 52 from lung cancer. Three others died of lung cancer, one at the age of 72 and the other at 73, and a third died of COPD. So many Marlboro Men died of smoking that Marlboros became known as “Cowboy Killers.”<\/p>\n
So Norris outlived them all. Unfortunately, for 12 years, he didn’t really think about the morality of what he was doing (back in his day, few people gave much thought to the morality of cigarettes, frankly) but he came around. And that’s what’s important.<\/p>\n","protected":false},"excerpt":{"rendered":"
An interesting story about one of the very first “Marlboro Man,” who actually never smoked a single cigarette. He died last week at the age of 90. It’s a neat story. Bob Norris was approached by Philip Morris ad executives (I imagine Don Draper out of “Mad Men” in his grey suit out in the … Continue reading One of the original Marlboro Man dies at 90<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221,222],"tags":[630,920],"class_list":["post-4298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marlboro","category-marlboro-man","tag-marlboro-man","tag-marlboros"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2019\/11\/191109-marlboro-ad-al-1415_906dec412fcf89c799398c201ad7989e.fit-760w.jpg?fit=760%2C479&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4hpEa-17k","jetpack-related-posts":[{"id":1877,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1877","url_meta":{"origin":4298,"position":0},"title":"Yet another Marlboro Man dies from smoking","author":"Pepe Lepew","date":"January 27, 2014","format":false,"excerpt":"Incredible, yet another \"Marlboro Man\" dies from smoking. By my count, that makes four. Eric Lawson, who portrayed the iconic Marlboro Man cowboy in Marlboro ads from 1978 to 1981, died this week of COPD at the relatively young age of 72. He appeared in anti-smoking ads after he worked\u2026","rel":"","context":"In "Altria"","block_context":{"text":"Altria","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=4"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/140127-malboro-eric-lawson-1130a.photoblog600.jpg?fit=600%2C447&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/140127-malboro-eric-lawson-1130a.photoblog600.jpg?fit=600%2C447&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/140127-malboro-eric-lawson-1130a.photoblog600.jpg?fit=600%2C447&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2113,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2113","url_meta":{"origin":4298,"position":1},"title":"Bill O’Reilly claims he could’ve been a Marlboro Man","author":"Pepe Lepew","date":"April 19, 2014","format":false,"excerpt":"Bill O'Reilly -- yeah, the right-wing gasbag on Fox News -- claims he was once offered a job modeling as a Marlboro Man back in the 1970s. (Good thing for Bill that he turned it down, because Marlboro Men tend to die.) Bill used this bombshell to rag on marijuana.\u2026","rel":"","context":"In "Bill O'Reilly"","block_context":{"text":"Bill O'Reilly","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=273"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/marlboro-man-bill-oreilly.jpg?fit=593%2C783&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/marlboro-man-bill-oreilly.jpg?fit=593%2C783&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/marlboro-man-bill-oreilly.jpg?fit=593%2C783&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1289,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1289","url_meta":{"origin":4298,"position":2},"title":"Superman’s sordid history of marketing cigarettes … and then battling smoking","author":"Pepe Lepew","date":"December 22, 2013","format":false,"excerpt":"Just watched Man of Steel and had to absolutely crack up at the nonstop product placement through the whole movie -- man, I really hadn't noticed product placement in a movie in years. Man of Steel was one of the more blatant I've ever seen -- Superman has a battle\u2026","rel":"","context":"In "Anti-tobacco campaign"","block_context":{"text":"Anti-tobacco campaign","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/man-of-steel-superman-7-11-seven-eleven-henry-cavill1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/man-of-steel-superman-7-11-seven-eleven-henry-cavill1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/01\/man-of-steel-superman-7-11-seven-eleven-henry-cavill1.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":2132,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2132","url_meta":{"origin":4298,"position":3},"title":"“Rush” and the history of tobacco advertising in racing","author":"Pepe Lepew","date":"April 30, 2014","format":false,"excerpt":"\u00a0 We were watching Haruko's new favourite movie, \"Rush,\" the other night and of course my one track mind got stuck on how James Hunt's 1976 McClaren was splashed with advertising for Marlboro. It got me thinking, that 1) Would the constant advertising for Marlboro make Rush an R-rated movie,\u2026","rel":"","context":"In "Car racing"","block_context":{"text":"Car racing","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=278"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/skoal1.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/skoal1.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/04\/skoal1.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":1141,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=1141","url_meta":{"origin":4298,"position":4},"title":"Philip Morris profits down 8 percent in second quarter 2013","author":"Pepe Lepew","date":"July 20, 2013","format":false,"excerpt":"Oh, happy day. Philip Morris (Altria), the No. 1 private cigarette manufacturer in the world, saw its profits drop a dramatic 8 percent in the second quarter of 2013, mostly due to lagging sales. Philip Morris shares dropped 2.5 percent as a result. Here's what is interesting. We all know\u2026","rel":"","context":"In "Altria"","block_context":{"text":"Altria","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=4"},"img":{"alt_text":"philip morris","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2013\/07\/philip-morris.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2687,"url":"https:\/\/pepesnonsmokingpartytimelounge.com\/?p=2687","url_meta":{"origin":4298,"position":5},"title":"Could Big Tobacco evolve into Big Pot?","author":"Pepe Lepew","date":"November 23, 2014","format":false,"excerpt":"I'm glad someone did an article on this (NBC News) because frankly, this is something I've been wondering about myself for the past couple of years. With a total of four states now with legal marijuana (Colorado, Washington, Oregon and Alaska), might the day come when pot sales will be\u2026","rel":"","context":"In "Big Tobacco"","block_context":{"text":"Big Tobacco","link":"https:\/\/pepesnonsmokingpartytimelounge.com\/?cat=10"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/11\/marlboro-pot.jpg?fit=840%2C530&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/11\/marlboro-pot.jpg?fit=840%2C530&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/11\/marlboro-pot.jpg?fit=840%2C530&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/pepesnonsmokingpartytimelounge.com\/wp-content\/uploads\/2014\/11\/marlboro-pot.jpg?fit=840%2C530&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/4298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4298"}],"version-history":[{"count":1,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/4298\/revisions"}],"predecessor-version":[{"id":4299,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/posts\/4298\/revisions\/4299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=\/wp\/v2\/media\/4293"}],"wp:attachment":[{"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepesnonsmokingpartytimelounge.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/p>\n