Man, this totally symbolizes what I hate about e-cigs and disgusting e-cigarette marketing.
A recent University of Southern California study shows that kids who take up e-cigs are more likely to start smoking than kids who never use e-cigs.
The study surveyed 2,500 kids and found that a higher percentage of kids who take up smoking vaped first than those who never vaped. Thirty-one percent of the kids who vaped moved on to tobacco products while only 8 percent of non-vapers did.
I would absolutely love it if the only use of e-cigs was by people trying to quit. But, the rate of vaping among teenagers is skyrocketing (it’s tripled since 2011). This study strongly suggest that it is not helping to steer kids away from actual smoking, e-cigs are actually helping to create more eventual smokers.
From an NBC News article:
This could simply show that some kids are more rebellious than others, or keen to try new things, the researchers said. Or it could be some are more easily seduced by nicotine — the active ingredient in both e-cigarettes and traditional combustible tobacco products.
“Adolescents who enjoy the experience of inhaling nicotine via e-cigarettes could be more apt to experiment with other nicotine products, including smokeable tobacco,” Leventhal said.
Researchers blame the marketing. E-cigs aren’t under the same rules as cigarettes, they can use cool cartoon characters to market to kids. And rock and roll music and international superstar Steven Dorff (????) decked out in a hip racing uniform vaping his e-cig … and e-cig advertising on girls’ panties. No rules against any of that. Thank you, Food and Drug Adminstration for dragging your feet for two @#$%ing years on this.
From the NBC article:
“There is ample evidence that e-cigarettes are marketed in ways that appeal to children and adolescents. Prompt, effective action is needed to protect youth and reduce the demand for e-cigarettes by nonsmokers of all ages,” Dr. Nancy Rigotti of the Massachusetts General Hospital and Harvard Medical School wrote in a commentary.