I thought the FDA and RJ Reynolds had reached an agreement to knock this stuff off — a new ad in my Sports Illustrated last month STILL advertising that Natural Spirit cigarettes are “100 percent additive free.”
I posted about this back in March. This was a settlement in response to FDA ruling that RJR had to drop its advertising that Natural American Spirit cigarettes were somehow more “natural” than other brands, when in fact, they simply are not. There’s simply little or no difference between this particular RJR brand and other cigarettes. It’s not safer in any, way, shape or form.
Reportedly, the FDA and RJR reached this agreement in January. From a March article about the agreement:
In the memorandum, Reynolds said it would “remove the phrase[s] ‘Additive Free’ … [and] ‘Natural’ from all Natural American Spirit cigarette product labels, labeling, advertising and promotional materials,” with the caveat that Santa Fe will still be permitted to use the term Natural in the Natural American Spirit brand name.
Yet, here in AUGUST, there is still an ad in Sports Illustrated, eight months after the agreement with the big, fat words “Additive Free” in the ad. So, I’ve tried looking into it and I can’t find any information other than a lawsuit has been filed against RJR and the FDA over the agreement.
Was the agreement supposed to take effect in 2018? Is RJR simply ignoring the settlement? I have no idea. But, it pissed me off.
And Jesus, it pisses me off that Sports Illustrated keeps taking tobacco advertising, too.