Oh, look at this. Those kooky Kiwis have come up with the dumbest invention for smokers.

In some countries like New Zealand, Australia and Canada, the warning labels on cigarettes have become increasingly graphic to discourage smokers (In the U.S., Big Tobacco has actually sued over graphic warning labels, saying, get this, they make smokers “depressed.” I can’t make this shit up.

In New Zealand, to counteract the graphic warning, British American Tobacco  came up with this invention to cover up the graphic warnings so smokers don’t have to look at it. It’s like some kind of Velcro band that goes around the cigarette pack literally to hide it. Oh, brother. I wonder how many people will actually buy it? What a bunch of drongos BAT are, trying to circumvent the law.