I saw this ad in National Geographic, and frankly, I just kind of blanched when I saw it.

I get the point. It’s an ad for Symbicort, which aids in breathing for people dealing with COPD. It’s a drawing of the Big Bad Wolf trying to burn down the pigs’ house, but he can’t because he has COPD. (There is also a television commercial with the same motif that I have never seen)

That part isn’t too weird, but what bothered me, was a depiction of the three little pigs laughing at the wolf with COPD. It made me think they’re making fun of someone strugging to breathe because of their COPD.

I dunno, maybe I’m reading too much into it and being anal retentive about it, but it bugged me. It didn’t outrage me, it didn’t infuriate me (Like Rand Paul blaming cigarette taxes for Eric Garner’s death). The depiction of people laughing at someone with COPD simply bothered me. On every level imaginable, COPD is not a joke and it’s not funny. It came off tone deaf and awkward.