Category Archives: Blu

Blu, E-cig advertising, e-cigarettes, e-cigs, Simpsons

The Simpsons’ epic takedown of e-cigarettes and e-cig marketing to kids

May 13, 2015 Pepe Lepew

simpsons vaping 2 — I screencapped this off of Hulu, that is why there is a caption in the upper left-hand corner.

I absolutely LOVED this episode of the Simpsons. I want to give Matt Groening a big hug. Last week, the Simpsons had an absolutely devastating takedown of e-cigarettes and how they are marketed to kids. Oh, man, I would have LOVED to have been in the boardroom of Blu E-cigs on Monday morning after this episode.

In this episode (I am having to post screencaps from Hulu because that’s the only legal way I can do it … I’m not even positive it’s legal this way.), Bart meets his friend Millhouse’s cute older Dutch cousin Annika Van Houten (this is cute. Simpsons writers are a big fan of Game of Thrones and the Dutch actress who plays Melisandre — her name is Carice Van Houten), who is a big fan of e-cigs. She introduces Bart to e-cigs.

simpsons vaping 6 — Bart is offered bubblegum, strawberry shortcake and watermelon nicotine flavours for his e-cigarettes.

Annika asks Bart to go the Quickie Mart to buy five packs of e-cigs (it wouldn’t be packs, but cartridges). Bart slaps a five-dollar bill on Apu’s counter and Apu pulls out a pack of “Laramie e-cigs” (which looks exactly like Marlboros, funny joke because RJ Reynolds own the biggest e-cig company out there — Blu E-cigarettes) and says:

“Though it’s legal in this state, you’re asking for a nicotine delivery device that could quite possibly leave your breathing through a hole in your neck.”

Bart then imagines how cool it would be to have a hole in his neck, where he could eat spinach without actually having to taste it.

Apu adds:

“You are right, but remember this is not kids’ stuff. Now, would you like bubblegum flavour, strawberry shortcake or watermelon dream.”

simpsons vaping 10 — Maggie finds one of Bart’s e-cigs.

Oh, SNAP. This is awesome. I literally squealed out loud. Here is THE issue with e-cigs. This is what pisses me off SO MUCH about e-cigarettes. They’re not marketed to kids? Bullshit. Why are there so many candy and fruity flavours then? These aren’t for grown-ups. These are for 14- and 15-year-olds. You aren’t … fooling … anyone, Blu and every other e-cig company out there.

Later, Marge catches Bart vaping e-cigs. Bart’s response: “It’s still legal in this state … the bill is stuck in committee.” Yup, the Simpsons got it right. The FDA has proposed banning e-cig sales to minors, but those regulations have been stuck in the “draft” phase for well over a year now. In many states, young teens can still easily buy e-cigs.

simpsons vaping 12 — Bart tells Annika to take her “poison penlights.”

When Marge tells Homer about Bart using e-cigs, Homer says, “Oh, those are totally legal. Tell me, does he like bubblegum or strawberry?”

In the end, Bart tells Annika off at the airport as she returns to the Netherlands, telling her to “take these poison penlights with you.”

Thank you, Simpsons. Thank you, thank you. For this epic takedown of what’s turned into an absolutely craven, amoral industry — e-cigarettes.

Blu, e-cigarette advertising, e-cigarettes, e-cigs, Teen smoking

More bad news about teens and e-cigs — e-cig use among kids tripled from 2013 to 2014

April 17, 2015 Pepe Lepew

Man, this is frustrating news. Teen smoking down, of course, but down for the wrong reason — because a LOT more kids than ever are now “vaping” instead.

A recent Centers for Disease Control survey shows that the use of e-cigs has tripled in just one year among teens (from 4.5 percent to 13.4 percent). More kids are using e-cigs today than cigarettes (9.2 percent).

This is such a “good news, bad news” scenario. The good news is the rate of teen smoking is at its lowest level ever record — 9.2 percent. However, the bad news is, e-cigs still contain nicotine and are still turning teens into nicotine addicts. Nicotine all by itself is bad for your blood pressure.

I get that e-cigs don’t appear to be as deadly as cigarettes and that they might help some people quit cigarettes, but kids are using them as an out-and-out substitute for cigarettes is not good news. And it really torques me when e-cig companies employ the same ad techniques used by tobacco to make e-cigs looks sexy and suave.

From a Washington Post article:

The use of e-cigarettes among teenagers has eclipsed the use of traditional cigarettes and all other tobacco products, a development that Tom Frieden, director of the Centers for Disease Control and Prevention, called “alarming” and “shocking.”

“What’s most surprising is how incredibly rapid the use of products other than cigarettes has increased,” Frieden said in an interview, adding that some e-cigarette smokers would undoubtedly go on to use traditional cigarettes. “It is subjecting another generation of our children to an addictive substance.”

The Food and Drug Administration has proposed rules to ban the sales of e-cigs to minors (this rules have been in the “proposed” stage for over a year, but took a completely hands-off approach to a number of other problems with e-cigs, including fairly blatant e-cig marketing to teenagers and surgary flavourings designed to make e-cigs more palatable to teens.

On the surface, that might seems like good news, given the hundreds of thousands of Americans that still die from smoking each year. And it might be. “The drop in cigarette use is historic, with enormous public health significance,” said Matt Myers, with the Campaign for Tobacco-Free Kids. But, he was quick to add, “the explosion of e-cigarette use among kids means these products are being taken up in record numbers with totally unknown long-term consequences that could potentially undermine all the progress we’ve made.”

Blu, E-cig advertising, e-cigarette advertising, e-cigarettes, e-cigs, FDA

Edgy, racy, sexy ad for e-cigs … Blu E-cigs will make you as cool as a racecar driver … or Joe Camel

November 15, 2014 Pepe Lepew

joe camel, stephen dorff race car driver — Joe Camel and Stephen Dorff (Yup, that’s actually Stephen Dorff) were race car drivers

OK, I am literally sending an email to the FDA about this new Blu E-cigarette ad. Man, this ad annoyed me the first time I saw it about a week ago, and it’s still bugging me.

It’s with our longtime Blu spokesman — washed-up actor Stephen Dorff, advertising a new cherry-flavoured Blu e-cig. Stephen Dorff is shirtless and tattooed, vaping on an e-cig, then he’s climbing a mountain vaping on an e-cig, then he’s walking on a beach vaping on an e-cig, then he’s riding a bicycle vaping on an e-cig, all, then he’s walking on a racetrack wearing a Blu racing uniform vaping on an e-cig, then he is at a formal party vaping on an e-cig, then he is at a hip bar, vaping on an e-cig, then playing pool, while vaping on an e-cig … all to a jazzy, funky song by T-Bird and the Breaks (with the refrain of “Lift me up” as in “Blu cigarettes lift me up not only with their little charge of nicotine, but with their cool hipness, too.”)

So, e-cigs are portrayed as sexy as hell. Funky music blaring, Dorff shirtless, partying, drinking, … heck, even driving a racecar. Blu E-cigs will actually make you as cool as a racecar driver.

Wow, just wow, this is the most annoying Blu commercial I’ve seen yet, blatantly stealing from the “cool, suave” school of tobacco advertising. … heck, e-cigs will even turn you into a racecar driver. Just like Joe Camel. Yup, Joe Camel was a racecar driver, too.

Never mind the fact that activists are concerned that the candy-flavoured e-cigs are directed at kids even without the cool, hip, jazzy advertising … this is just over the top. E-cig use among teens has tripled in three years and ads like this are one of the big reasons why. This is what the FDA needs to STOP. This is a prime example of the kind of e-cig advertising they need to crack down on.

Altria, Blu, Lorillard, Philip Morris, RJ Reynolds

Slumping cigarette sales prompts R.J. Reynolds-Lorillard to talk merger

July 12, 2014 Pepe Lepew

A very interesting story about major changes in the works in the tobacco industry.

The No. 2 tobacco company in America — R.J. Reynolds — is in talks to buy the No. 3 tobacco company in America — Lorillard (which I have misspelled Lollilard more times than I can count.). Imperial Tobacco is also involved in the deal.

This deal would create a $56 billion company and would create a monster rival to the dominant No. 1 tobacco company in America — Altria, otherwise known as Philip Morris (its dominant brand is Marlboro, of course).

Reynolds and Lorillard would combine for 42 percent of the cigarette market, joining Reynolds’ big product — Camel — what Lorillard’s — Newport. Other Lorillard brands are Kent and Old Gold, while other Reynolds’ other brands are Pall Mall, Winston, Salem and Kool. But, Camel and Newport are the dominant brands.

The new joint company then would sell off several of their smaller brands to Imperial Tobacco, a British-owned company that would then become the No. 3 company in America.

According to the New York Times, declining cigarette sales are driving this move, as both companies work to restore their past profits. E-cigs are also a factor in this deal, as the e-cig industry is booming (got mixed feelings about that), and Lorillard owns the No. 1 e-cig brand, Blu E-Cigarettes.

According to the New York Times:

Still, a takeover of Lorillard by Reynolds would represent the industry’s boldest response yet to a declining, if still profitable, market. A general drop in smoking rates and aggressive public health campaigns aimed at curbing smoking have cut into sales in the United States.

About 42 million people in the United States, or nearly 18 percent of the adult population, smoke cigarettes, according to the Centers for Disease Control and Prevention. That compares with about 21 percent of the adult population nearly a decade ago and 43 percent of the adult population in 1965, according to the C.D.C.

What remains of the traditional cigarette industry is dominated by Altria, whose Philip Morris arm sells one out of every two cigarettes in the United States.

Opportunity has beckoned in the new business of e-cigarettes. A deal by Reynolds to buy the leading purveyor of e-cigarettes could spur other mergers within the industry as manufacturers jockey for position.

“This transaction in our view will be very positive for the global tobacco industry and could be just the beginning of future transactions with e-cigs/vapor being the underlying catalyst,” Wells Fargo analysts wrote in a note.

Anyway, interesting story as the industry adjusts to a rapidly changing and evolving market. This deal is not cast in stone, as it must be approved by federal regulators and could face scrutiny over

Big Tobacco, Blu, E-cig advertising, e-cigarette advertising, e-cigarettes, e-cigs, FDA

Big Tobacco getting into the e-cigarette business — a good thing or a bad thing?

May 18, 2014 Pepe Lepew

Here is a story from Alternet about how Big Tobacco companies are buying into the e-cigarette business. This began a couple of years ago when Lorillard (Newport Cigarettes) bought Blu E-Cigs, the biggest e-cig company out there. RJR owns an e-cig brand called Vuse.

The article correctly points out that there are no rules or regulations controlling marketing of e-cigs to minors, which is a major concern to me and other anti-tobacco advocates. E-cig companies have been pretty aggressive in using the exact same techniques to market their products as the tobacco companies used to market cigarettes 30 and 40 years ago.

This is a fairly scathing article from Alternet, and based on my research into e-cigs, I see some of the points they are making (I totally agree with the article’s points about the dangers of no control over e-cig marketing), but don’t entirely agree with all of them, suggesting that e-cigs are nearly or virtually as bad as cigarettes. A number of commenters (and e-cig proponents) are taking Alternet to task for the article.

Let me make it clear — again — I am not an e-cig proponent. BUT, I have read and heard enough anecdotal evidence to accept that they may help SOME people quit smoking. And while e-cigs are not entirely harmless, nor are they anywhere nearly as toxic as cigarettes. Do, I think they should be regulated? Absolutely. The FDA is doing this and importantly, is banning sales to minors. Do I think their marketing should be regulated? Absolutely. The FDA is NOT doing this, but should. Do I think they need to be banned? No, I’m not on board with that yet.

The article decries that Big Tobacco is getting into the e-cig business. I don’t see this as either a bad thing or a good thing. I see it as an inevitable thing.

Big Tobacco has lost billions in sales in the U.S. and the rest of the West in the past 25 years as smoking rates have plummeted, and lately smoking rates among young people, which had stubbornly refused to drop, finally starting dropping dramatically about four or five years ago.

Big Tobacco is a lot of things, evil, venal, amoral, etc., but it isn’t stupid. The execs see the future, and the future is, cigarette sales in the West will never remotely approach where they were 30 years ago, and will continue to decline. So, what are they doing? Diversifying. Into e-cigs. It’s capitalism, love it or hate it.

Blu, cigarette advertising, E-cig advertising, Lorillard

A really kind of despicable ad from Blu e-cigs

February 27, 2014 Pepe Lepew

From the category of “Are you kidding me???”

Blu e-cigs (owned by Lorillard tobacco) is pulling out all the stops lately using the same ad techniques cigarette companies used.

I try to stay on the fence on e-cigs, because they might help some people quit smoking, but when I see ads like this, I feel less and less inclined to defend them. They’re stealing the 1960s tobacco industry playbook. One of the biggest problems I have with e-cigs, and one of the reasons I don’t fully trust them or their manufacturers, is they keep relying on advertising trying to make their product look sexy and dangerous.

This ad appeared in the Sports Illustrated swimsuit edition. It’s not even remotely subtle, fairly blatantly using sex to try and sell their products. I would find it funny, but teenaged use of Blu e-cigarettes has more than doubled, according to the CDC. Hey, get kids those kids addicted to nicotine early. You want to get into a girl’s panties? Look sexy by using e-cigs.

Bad move, Blu. Too blatant. Too … creepy. It’s this kind of advertising that is going to help get e-cigs regulated.