I take back everything even remotely uncritical I might have said about e-cigs in previous posts. Watch these guys and watch their advertising.

This is really despicable. I mean, c’mon, really? A billboard in Florida advertising e-cigs using Santa as an icon to sell their product.

Santa hasn’t been used to sell cigarettes for more than 50 years. Even the tobacco industry, in all its venality, eventually realized that was just simply too evil.

But, some e-cig company didn’t see a problem with it. And this isn’t from 1955, this is from last month.

I’m reminded of the sexy ads used to sell e-cigs, especially the ones with Stephen Dorff. I mentioned a few days ago e-cig companies are using the same techniques that cigarette companies used for 100 years to sell their products — trying to make their products look sexy, suave and sophisticated. Now, whoever came up with this brainstorm just looks like an idiot, like the people who used babies and Santa Claus to sell cigarettes 60 years ago.