This is interesting … and becoming a bigger and bigger thorn with e-cigs — e-cigarette advertising.

(thanks to Haruko for this link)

Sen. Chuck Shumer, D-N.Y., has called on the Federal Trade Commission to ban e-cig advertising to minors. Currently, unlike cigarettes, there are NO advertising guidelines in place for e-cigs and it shows with ads like billboards showing Santa Claus using an e-cig.

I agree with Shumer. E-cig advertising is out of control and needs to be regulated. Remember, e-cigs contain nicotine, an FDA-regulated drug.

One of the very good things that came out of the 1998 Master Settlement Agreement is that cigarette companies can no longer market to teens — all cartoon based cigarette advertising was banned and all product placements of cigarettes in films were banned.

However, since e-cigs are not cigarettes, that ban doesn’t apply to e-cigs (even though a lot of e-cigs are now owned by tobacco companies, as Lorillard owns Blu E-cigs).

I’ve been pretty open about being on the fence about e-cigs. They are not as toxic as cigarettes and they might help some people quit smoking — though I’ve heard mixed anecdotes about how the effectiveness of e-cigs as a smoking cessation tool.

However, I am VERY concerned about what I have seen with e-cig advertising so far — they are being marketed EXACTLY the same way cigarettes have always been marketed. Made to look cool, suave, sophisticated, etc., and there is no doubt in my mind that some e-cig ads have been directed at teens. (I’ve posted some examples here.).