Anyway, speaking of Disney, Disney just completed a purchase of 20th Century Fox, does that now mean there will be no more smoking in 20th Century Fox movies?
This New York Times article points out that Fox has no such strict policy. And when asked about it, Disney bluntly had no comment on the matter. Interesting.
From a New York Times article:
Now antismoking advocates want Mr. Iger to extend that rule to all future youth-rated films (G, PG, PG-13) made by Fox and its Fox Searchlight specialty label, which are among the assets that Disney is buying from Rupert Murdoch for $54.2 billion. Among other things, activists want “graphic health warnings” added to youth-rated films in the Fox library that depict smoking — like “Avatar” and “X-Men: Days of Future Past” — before selling them on DVD or via video-on-demand services.
The requests were made in a Feb. 20 letter to Mr. Iger that was signed by 46 activists and faith-based shareholders. Boiled down, the dispatch, which has not previously been disclosed, raises a broader question shared by some people in Hollywood: How accepting will the Magic Kingdom be of the button-pushing content offered by Fox, the home of the R-rated “Deadpool” superhero franchise, the violent “Planet of the Apes” movies and “The Simpsons,” the show that once produced an episode featuring a nicotine-laced variety of tomato called “tomacco.”
Activists are continuously pressuring studios over one cause or another, but Mr. Murdoch has frequently dismissed such efforts as political correctness run amok. Disney, on the other hand, pays extraordinary attention to its brand perception, which activists often try to use to their advantage.
“We ask you now to follow your convictions, common sense and experience in keeping kids safe,” the antismoking activists wrote in their letter, a copy of which was given to The New York Times by Jono Polansky, a policy consultant for Smoke Free Movies, an initiative at the University of California at San Francisco. “Amid the myriad details involved in a corporate acquisition of this size and complexity, Disney cannot afford to leave young people’s health and lives unprotected.”
Tom McCaney, associate director of corporate social responsibility for Sisters of St. Francis, an activist order helping to lead the antismoking effort, said that Disney’s response to the letter was unsatisfactory. “Disney told us it wasn’t appropriate to discuss until the Fox deal goes through,” Mr. McCaney said. “We disagree.”
PS — that brief smoking scene in Avatar was wildly controversial, because there is absolutely no point to it. There is absolutely NO reason for it to be in the PG-13 movie, which anti-tobacco advocates loudly pointed out. And director James Cameron lashed out, basically saying, “don’t tell me how to do my job, man…”
The article I believe had a minor error, pointing out that Deadpool and X-Men were actually Fox Studio movies. Yes, they were, but they were also Marvel properties and my understanding is that Disney’s smoking ban applied to all Marvel properties, even those Marvel properties being made by other studios. So if you noticed in the Deadpool and Logan movies … no smoking. Except ironically, Deadpool does smoke one cigarette briefly in Deadpool 2 to commit suicide by using it to light a gasoline bomb. In the director’s commentary, Ryan Reynolds said they went back and forth about whether Deadpool should be smoking a joint or a cigarette before committing suicide, and they decided on a cigarette since he’s in the middle of killing himself anyway.
