Saw this article splattered all over the Internet today. Scary.

Liquid nicotine, completely unregulated by the way, is one of the main ingredients of e-cigarettes. It’s extremely potent and dangerous in its concentrated liquid form and can kill kids if they get their hands on it and start drinking it. The New York Times, and USA Today  had articles on this today.

There were more than 1,300 reported poisonings from liquid nicotine in 2013, according to the New York Times, a 300 percent increase from 2012. That number is expected to double in 2014. The vast majority of these involved children 4 and under. (Interestingly, one of these poisonings involved an e-cig that broke while a woman was asleep and she absorbed the nicotine concentrate through her skin. Man, that is some powerful stuff.)

Again, an incredibly, potent, powerful drug … and completely unregulated at the moment.

“It’s the wild, wild west right now,” said Chip Paul, chief executive officer of Palm Beach Vapors, a company based in Tulsa, Okla., that operates 13 e-cigarette franchises nationwide and plans to open 50 more this year. “Everybody fears F.D.A. regulation, but honestly, we kind of welcome some kind of rules and regulations around this liquid.”