Incredible, yet another “Marlboro Man” dies from smoking. By my count, that makes four.

Eric Lawson, who portrayed the iconic Marlboro Man cowboy in Marlboro ads from 1978 to 1981, died this week of COPD at the relatively young age of 72. He appeared in anti-smoking ads after he worked for Philip Morris.

Lawson joins Marlboro Men models Wayne McLaren, Dick Hammer and David McLean, all of whom died of lung cancer. McLaren testified in favour of anti-smoking laws many years ago and Philip Morris tried to claim he was never a Marlboro Man model, but McLaren still had pay stubs calling him the Marlboro Man (what, a tobacco company LYING…?)