Tag Archives: advertising

A really kind of despicable ad from Blu e-cigs

e-cig ad

From the category of “Are you kidding me???”

Blu e-cigs (owned by Lorillard tobacco) is pulling out all the stops lately using the same ad techniques cigarette companies used.

I try to stay on the fence on e-cigs, because they might help some people quit smoking, but when I see¬†ads like this, I feel less and less inclined to defend them. They’re stealing the 1960s tobacco industry playbook. One of the biggest problems I have with e-cigs, and one of the reasons I don’t fully trust them or their manufacturers, is they keep relying on advertising trying to make their product look sexy and dangerous.

This ad appeared in the Sports Illustrated swimsuit edition. It’s not even remotely subtle, fairly blatantly using sex to try and sell their products. I would find it funny, but teenaged use of Blu e-cigarettes has more than doubled, according to the CDC. Hey, get kids those kids addicted to nicotine early. You want to get into a girl’s panties? Look sexy by using e-cigs.

Bad move, Blu. Too blatant. Too … creepy. It’s this kind of advertising that is going to help get e-cigs regulated.

What? — Oh you cannot be serious — Santa used to sell e-cigs

2013_12_17_santa_01

I take back everything even remotely uncritical I might have said about e-cigs in previous posts. Watch these guys and watch their advertising.

This is really despicable. I mean, c’mon, really? A billboard in Florida advertising e-cigs using Santa as an icon to sell their product.

Santa hasn’t been used to sell cigarettes for more than 50 years. Even the tobacco industry, in all its venality, eventually realized that was just simply too evil.

But, some e-cig company didn’t see a problem with it. And this isn’t from 1955, this is from last month.

I’m reminded of the sexy ads used to sell e-cigs, especially the ones with Stephen Dorff. I mentioned a few days ago e-cig companies are using the same techniques that cigarette companies used for 100 years to sell their products — trying to make their products look sexy, suave and sophisticated. Now, whoever came up with this brainstorm just looks like an idiot, like the people who used babies and Santa Claus to sell cigarettes 60 years ago.