I’m not a huge Imagine Dragons fan, but I don’t dislike the few songs of there’s that I’ve heard (hey, I’m not totally square, daddy-o), but this made me like them a lot more than before.

The Imagine Dragons’ Dan Reynolds did a PSA aired during the Grammys against tobacco. Reynolds’ plays a small cameo in the ad which points out that Big Tobacco very much targets lower-income people to addict. And it is a fact that lower income people smoke more than higher income.

Dan is quoted in this Billboard article that one of the reasons he got involved is that he has seen that tobacco along with other drugs (and make no mistake tobacco IS a drug) is too entrenched in the music industry.

From the article:

“They’re (the tobacco industry) taking someone who is already set up to have a difficult life ahead of them, and putting them back even 10 steps further. It’s just heartless,” Reynolds said during a phone interview Wednesday afternoon (Jan. 24). ‘

“I grew up worshiping Bob Marley and Kurt Cobain and the posters were all over my walls, and I feel like a lot of these musicians who’ve passed on, I can’t speak on their behalf, but I think a lot of them if they could…would do all that they could to change the face of this industry as one of substance abuse,” Reynolds said. “I’m down for everything else with rock and roll — the spirit of it, the sex of it, I love everything about [it], except the drug use. And cigarettes seem to go hand in hand with rock and roll aesthetically, and this needs to change. This needs to stop.”

Anyway, here is the ad:

https://www.youtube.com/watch?v=_h7C93sM-Ok