Tag Archives: Truth campaign

Imagine Dragons singer in anti-tobacco ad aired during Grammys

I’m not a huge Imagine Dragons fan, but I don’t dislike the few songs of there’s that I’ve heard (hey, I’m not totally square, daddy-o), but this made me like them a lot more than before.

The Imagine Dragons’ Dan Reynolds did a PSA aired during the Grammys against tobacco. Reynolds’ plays a small cameo in the ad which points out that Big Tobacco very much targets lower-income people to addict. And it is a fact that lower income people smoke more than higher income.

Dan is quoted in this Billboard article that one of the reasons he got involved is that he has seen that tobacco along with other drugs (and make no mistake tobacco IS a drug) is too entrenched in the music industry.

From the article:

“They’re (the tobacco industry) taking someone who is already set up to have a difficult life ahead of them, and putting them back even 10 steps further. It’s just heartless,” Reynolds said during a phone interview Wednesday afternoon (Jan. 24). ‘

“I grew up worshiping Bob Marley and Kurt Cobain and the posters were all over my walls, and I feel like a lot of these musicians who’ve passed on, I can’t speak on their behalf, but I think a lot of them if they could…would do all that they could to change the face of this industry as one of substance abuse,” Reynolds said. “I’m down for everything else with rock and roll — the spirit of it, the sex of it, I love everything about [it], except the drug use. And cigarettes seem to go hand in hand with rock and roll aesthetically, and this needs to change. This needs to stop.”

Anyway, here is the ad:


“Catmageddon” — The Truth Campaign’s latest cute campaign

Truth ad

You’ve probably no doubt by now seen the Truth Campaign’s newest Catmageddon commercial.

Basically, the point is — something that doesn’t get talked a lot, not even by me — that secondhand smoke is not only bad for smokers’ kids, it’s bad for their pets. No cats, no more cute cat videos on YouTube.

Several studies have shown that secondhand smoke can cause lung and other cancers in dogs, cats and other pets. According to the Truth Campaign ads, cats and dogs are twice as likely to develop cancer if their owners are smokers.

The Truth Campaign followed up the Catmageddon commercial with a commercial about secondhand smoke and dogs. The funniest commercial of them is all is about a bunch of cats that hold a wild party when their owner is away. That one is just on YouTube, I think. It’s too long of a commercial for TV.  I just had to post something just to get this longer commercial out there.

Just part of the Truth Campaign’s continuing creative take on trying to get the message across to young people about the dangers of smoking. It’s working; in fact it’s successful beyond everyone’s wildest dreams. Teen smoking has plummeted from 30 percent in the 1990s to less than 10 percent today (the rise of e-cigarettes have a lot to do with that, too.)